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HBM Reports Strong Growth with €1.7 Billion Sales in 2011

HBM's financial statements highlight a resurgence in growth, with total sales reaching €1.7 billion in 2011. This marks a significant recovery and expansion for the company, particularly in external sales, which have benefited from a new profit center structure. The digital sector has been instrumental, boasting multiple pillars including digital consumer electronics and e-papers. HBM maintains its leadership in print coverage while successfully growing its digital audience, reaching 21% of internet users with targeted brands.

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HBM Reports Strong Growth with €1.7 Billion Sales in 2011

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  1. Financial Statements – Charts 8 June 2011

  2. At total sales of € 1.7 billion, HBM is clearly back on the growth path External sales (consolidated), in m€, in % 1,750 1,721 Other 1,587 Digital(thereof core digital) Foreign Publishing Printing Domestic Publishing

  3. Since the introduction of the profit center structure, turnover has doubled and the divisions Digital and Foreign Publishing have been created. Umsatzerlöse (konsolidiert), in Mio. EUR, in % External sales (consolidated), in m€, in % 1,721 Other 0.3% Digital Other 871 Foreign Publishing Newspaper 2% Direct Marketing Foreign Publishing Printing Printing Domestic Publishing Domestic Publishing

  4. In the print product market, we are number one among publishing houses with regard to coverage; in the digital market, we reach 21% of internetusers with Chip Online alone. Print products – coverage (selection) in million readers in Germany, MA II / 2010 Digital products – coverage (selection) in million unique visitors, AGOF 2011-02 Population aged 14 plus Internet users (100%) (100%) Burda total (50%) CHIP Online (21%) TV Spielfilm (10%) FOCUS Online (14%) Focus (8%) HolidayCheck (7%) Bunte (6%) XING (7%) Super Illu (5%) TV SPIELFILM PLUS (6%) Freizeit Revue (4%) BUNTE.de (4%) Freundin (4%) sevenload (3%) Mein schöner Garten (4%) Das Kochrezept.de (2%) Das Haus (3%) gamona.de (2%) TV Today (3%) edelight (2%) Source: MA II / 2010, readership per issue, AGOF internet facts 2011 - 02

  5. HBM’s digital business currently builds on 6 pillars. Digital Digital Consumer Electronics E-Papers BusinessCommunity Conferencing/Innovation Platform VenturePortfolio Direct MarketingE-Commerce Burda Direkt Services CELLULAR

  6. Contact: Nikolaus von der Decken Director Corporate Communications Hubert Burda MediaPhone: +49 (0) 89/92 50-3422Email: decken@burda.com burda-news.de / facebook.com/HubertBurdaMedia / twitter.com/burda_news

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