1. Who would be the audience for your media product? By Lucy Head.

2. Average Reader Male or female Aged 16-21 Interested in rock music Uses internet communication such as Twitter.

3. The Female Profile • Shannon; aged 19. • Goes to gigs monthly, and listens to music everyday • Wears band merch and vans • Talks to her friends about music and magazines • Tweets bands and artists a lot.

4. The Male Profile • Shane; aged 19 • Lives at home with parents • Wears band merch • Goes to gigs sometimes • Prefers listening to music with friends • Reads magazines and uses all the posters for wall decorations • Has an interest in bands and artists.

5. Audience Detail • Most of the readership would either be students with part time work or no job at all. As shown in questionnaire results. • Would be willing to pay £2-£3 for each issue • Interested in music, gigs and films • Most likely to buy in supermarkets

6. Music Interest • Bands such as; Blink 182, Paramore, You Me At Six, Simple Plan, MCR and more from the rock genre. As this is the audience I am targeting.