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Effective Interviewing in Qualitative Research: Key Techniques and Guidelines

This guide focuses on essential qualitative research interviewing techniques, highlighting the importance of a structured yet flexible interview guide. It emphasizes creating a concise list of questions, considering question groupings, and ordering them effectively. The guide encourages attention to body language and vocal inflection while avoiding common pitfalls such as interrupting and making assumptions. Quality criteria for successful interviews are outlined, including the significance of spontaneous, relevant answers. Furthermore, it provides insights into managing sensitive subjects and improving interviewing skills through practice.

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Effective Interviewing in Qualitative Research: Key Techniques and Guidelines

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  1. INFO 272. Qualitative Research Methods 5 March 2008 Interviewing - II

  2. the Interview Guide • Your list of questions (try to keep it short!) • provides a structure, serves as a memory jog -- a checklist not a script

  3. the Interview Guide • think about question groupings and sensible ordering, but don’t hold yourself to that order • chronological • specific to general • most to least important

  4. the Interview Guide • demographic facts (ask at the end) – age, education, ethnicity, place of birth, occupation, religion • meta-questions - what questions do you think I should have asked? Do you have any questions for me? • change as needed after a couple of interviews

  5. Interviews on Sensitive Subjects • Ordering of questions • Body language and vocal inflection • Don’t apologize, don’t flinch, don’t squirm

  6. Quality Criteria • the extent of spontaneous, rich, specific, and relevant answers from the interviewee • the shorter the interviewer’s questions and the longer the subjects’ answers, the better [Kvale, pg. 145]

  7. Quality Criteria • the degree to which the interviewer follows up and clarifies the meanings of the relevant aspects of the answers • the interviewer attempts to verify his or her interpretations of the subject’s answers in the course of the interview [Kvale, pg. 145]

  8. Quality Criteria • the interview is “self-communication”—it is a story contained in itself that hardly requires much extra descriptions and explanations [Kvale, pg. 145]

  9. Exercise • Some good and bad interviews

  10. Common Mistakes • Ignoring prime opportunities for probing • Interrupting • Unshakeable assumptions • Embedding answers in your questions

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