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Children's Media Consumption Trends: TV vs. Internet and Mobile

Study of children's media preferences shows TV dominance for young age groups, shifting to mobile and internet for older kids. Most missed media activities by age group and average viewing hours disclosed.

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Children's Media Consumption Trends: TV vs. Internet and Mobile

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  1. Children’s TelevisionOfcom 1st November 2011

  2. TV is dominant for younger age groups, but mobile and internet more important for older children Which media children say they would most miss 5-7 12-15 8-11 28 mobile 48 Watch TV 39 Watch TV 12 6 5 25 internet 6 18 Watch TV 13 7 25 25 18 Use a mobile phone Listen to the radio Watch TV Use the internet Via PC/Laptop Read Comics/Newspapers /Magazines Play console/ Video games Listen to portable MP3 device Watch Videos/ DVD’s

  3. Nine in ten children watch TV each day Listen to radio Watch TV Use internet Watch videos/DVDs Use mobile phone Play games 8-11 12-15 5-7 8-11 5-7 8-11 12-15 12-15 12-15 5-7 5-7 5-7 12-15 8-11 8-11 5-7 12-15 8-11

  4. Most children have a TV in their bedroom TV in bedroom Digital TV in bedroom Internet in bedroom Games console in bedroom 12-15 5-7 8-11 5-7 8-11 12-15 5-7 8-11 12-15 5-7 8-11 12-15

  5. Children spend 17 hours 34 minutes watching TV each week, an increase of 2 hours since 2005 Average hours of weekly viewing, by age (hrs, mins) Source: BARB

  6. Children spend one third of their time watching children’s programming 17.2 16.8 15.8 15.4 15.6 16.2 16.0 17.6 Av. weekly hours of TV viewing Source: BARB Note: Minor variations due to rounding.‘Commercial adult airtime’ includes all non-BBC channels

  7. PSB channels - children’s programmes spend (network) £m Source: Ofcom/broadcasters. Note: figures are expressed in 2010 prices. ITV1 includes GMTV1. BBC channels do not include BBC HD. CITV is excluded. 6

  8. PSB channels – children’s output hours (network) Spend £124m £112m £110m £112m £102m Source: Ofcom/broadcasters Note: Spend is given in 2010 prices. Output and spend on the CITV channel is excluded. 7 7

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