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Structured Approaches to Product Design and Development: Insights from Ulrich and Eppinger

This chapter introduces structured methods for product design and development, focusing on key techniques like functional decomposition and set-based design. It aims to equip readers with the skills to effectively collaborate in cross-functional teams by identifying customer needs and making informed economic decisions. The content is primarily geared towards for-profit organizations and emphasizes physical products over services. Essential principles of good and excellent design are also discussed, alongside the influence of organizational structure on the design process.

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Structured Approaches to Product Design and Development: Insights from Ulrich and Eppinger

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  1. Chapter 1: Introduction Product Design and Development Fourth Edition by Karl T. Ulrich and Steven D. Eppinger

  2. Goals of Book and Course • Examine structured approaches to product design and development (e.g. functional decomposition, set-based design, …) • Develop the knowledge and tools to be able to work successfully on cross functional teams (e.g. identify customer needs, intellectual property, economic decision making, …)

  3. Bias of the Book • Assumes a For-Profit enterprise • Considers primarily Discrete Goods (printers, and power drills rather than plastic film) • Considers primarily Physical Products rather than engineering services or software.

  4. Bias of the TeacherSMIU Rules for Good Design • Does not hurt anyone • Makes money • Works OK

  5. Excellent Design • Enhances lives • Makes tons of money • Delights the user

  6. Role of Structured Methods • Creativity vs. Recipe in design • Creativity vs. Recipe in product development process

  7. Effect of Organization • The organization or structure of design teams can significantly affect your life and the company.

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