1 / 55

Maximizing Ministry Impact with New Media Strategies

Discover the power of leveraging new media in ministry with insights from Lisa Hendey and Matthew Warner. Explore current trends, digital communication rules, social networking best practices, and effective ways to engage parishioners. Learn how to reach people where they are, build connections, utilize different platforms, and inspire participation. Embrace the potential of new media to enhance your ministry's reach and impact in today's digital age.

gili
Télécharger la présentation

Maximizing Ministry Impact with New Media Strategies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Harnessing the power of new media in your ministry By Lisa Hendey & Matthew Warner

  2. TextBLOGto 84576(for notes, links & more from this session) blog.flockNote.com

  3. @flockNotefacebook.com/flockNote

  4. @MatthewWarnermatt@flockNote.com

  5. Lisa M. Hendey • Lisa Hendey = “CatholicMom.com” • Twitter.com/LisaHendey • Facebook.com/LisaHendey • YouTube.com/LisaHendey

  6. “ New horizons are now open that were until recently unimaginable; they stir our wonder at the possibilities offered by these new media and, at the same time, urgently demand a serious reflection on the significance of communication in the digital age. - 45th World Communications Day

  7. 45th World COMMUNICATIONS DAY • Truth • Proclamation • Authenticity of Life

  8. 46th World COMMUNICATIONS DAY • Silence and Word: Path of Evangelization • Value of silent reflection • Necessity of finding quiet in an increasingly busy world

  9. Vatican Blogger Meeting

  10. Current Trends – “Reality” • 80% of Americans use social media • 79% of all adults use the internet (95% of young adults) • 80% of Americans use email • 68% of churchgoers want to connect with their Church via social media

  11. Current Trends – “Reality” • 71% of online Americans use video-sharing sites • The average teenager sends out 50 txt msgs / day • 85% of adults use cell phones & 35% use smartphones • e-Readership doubled in 6 months - to 12% in May 2011 (tablets = 8%) Pew Internet Data

  12. Stickiness: SNS Frequency of Use Pew Internet June 2011

  13. Current Trends – Millennial Catholics • 22% have read diocesan newspaper (only 4% online) • 70% have no awareness of print Catholic magazines & newspapers • 43% self report as “Catholic” on social networking sites • 8% read religious or spiritual blogs Catholic Media Use in the US, CARA 8/11

  14. 5 New Media Rules of Ministry Communication

  15. Rule #1The parishioner is in control

  16. Respect their time & attention

  17. Make it easy for them to connect

  18. Speak to people in the waysthey want to listen …which means using new media.

  19. Listen more than you talk.

  20. Rule #2Your website matters

  21. Your website matters • Leaves lasting first impression of your parish • Avoid committing “deadly sins” • Website is your New Media home base • Information resource • Connection to community

  22. Your website matters • Invest in a great website presence • Have multiple authors involved • Observe USCCB guidelines • Offer online registration & tithing • Tell your parish story • Reach out to inquirers & fallen-away

  23. What parishioners want • Priestly presence • Ministry schedule information • Homilies available online • Q & A with Pastor • Photos, photos, photos • Religious education resources • Opt-in text reminders • Bulletin online early • Mobile version • Online Forms and registration • Active Facebook presence for wired parishioners and teens • Online stewardship • Ride sharing resources

  24. Rule #3Reach people where they already are

  25. Being present is not enough

  26. 10101010101010 01010101010101 101010 101010 01010101010101 10101010101010

  27. 10101010101010 01010101010101 101010 101010 01010101010101 10101010101010

  28. Social Network

  29. Engaging Dialogue Talking WITH Listening and Relating WEB 2.0 Broadcasting -> Monologue -> Talking AT -> Informing ->

  30. How? How NOT to...

  31. views followers fans traffic hits PEOPLE likes klout shares $$$ comments visitors “friend” counts

  32. If you shoot for quantity at the expense of quality, you’ll end up with neither.

  33. Build your social network uponmeaningful relationships

  34. Social Network =Connection + Content

  35. How the conversation happens Connection Content The occasion for the conversation

  36. 5 Quick Tips for Building Connections

  37. #1 Use other social networks

  38. #2 Don’t forget email Examples: Feedburner.com & Aweber.com(for blogs) Constant Contact & Mailchimp(email marketing) flockNote.com(Catholic parishes, dioceses, orgs)

  39. #3 Use text messaging

  40. #4 Encourage social commenting

  41. #5 Use multimedia

  42. Rule #4Don’t give up

  43. Don’t give up • “Be not afraid” • Tap into local and diocesan talent & resources • Explore affordable cloud-based solutions: Wordpress, Drupal, Google

  44. Rule #5Engage their hearts first

  45. 3 Reasons for lack of participation • People aren’t inspired • We’re in maintenance mode • Parishioners don’t trust us

  46. Technology is not going to bring people back to the church. You are. People are. And through building meaningful relationships.

More Related