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The Big Haul: A Child-Friendly, Fun, and Active Toy Solution

"The Big Haul" is an innovative product designed to captivate the market beyond traditional Power Wheels, offering a unique combination of exercise and play. Priced competitively, this product effectively tackles various challenges including power requirements and safety issues. Our testing reveals high levels of ease in steering and user-friendliness suitable for children. With thrilling design features appealing to both boys and girls, "The Big Haul" promises to be a hit among kids and caregivers alike. It's engaging, fun, and a product parents will love as much as their children do!

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The Big Haul: A Child-Friendly, Fun, and Active Toy Solution

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  1. "The Big Haul" Purple Team A Sarah Cole Brian Demers Brittany Guyer Robert Hummel Zack Jackowski Jarrell Johnson Dan Klenk Jason Ku

  2. “The Big Haul”

  3. The Potential Market Product caters to a different market than Power Wheels Expected price less than the Power Wheels’ Monster Traction Product combines exercise with fun and play

  4. The Product Contract

  5. Risks Associated with the Product • Power Required • Sticks Getting Caught in the Drive Train • Goes Uphill • Drives in Grass • Costs • Power Takeoff for Dumping • Accessories Possibility Exposed Chains Improper Use Supervision Required Aesthetics (likeness) Safety (doors, pinch points, etc.) Ergonomics Controllability Maintenance

  6. The MockUp Design Risks Technical Risks

  7. "The Big Haul" Testing I • Develop a model that… • is suitable for most children • is easy to operate (steering, drive, etc.) • easily operates on child’s power

  8. Results of Technical Testing • Some things were effective • Ease of Steering • Some things still need to be adjusted • The Seat • The Gear Ratio • Steering Limiter

  9. "The Big Haul" Testing II • Design Tests: • Avoid pinch points • Minimize excessive horizontal surfaces

  10. "The Big Haul" Testing II

  11. Results of Design Testing + = • Girls attracted to different structure than Boys • Difference in age groups is negligible in results Product design combines likeness of top two choices

  12. Conclusions • Feasible and challenging product • Suitable for a 2.009 project • Kids Love It! • ….even the delivery guy • wants one!

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