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Writing Business Reports and Proposals

Writing Business Reports and Proposals. Three-Step Writing Process. Planning Writing Completing. Organizing Reports and Proposals. Format Length Order Structure. Deciding on Format and Length. Preprinted form Letter Memo Manuscript. Choosing an Approach. Direct approach

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Writing Business Reports and Proposals

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  1. Writing Business Reports and Proposals Business Communication Today

  2. Three-Step Writing Process • Planning • Writing • Completing Business Communication Today

  3. Organizing Reportsand Proposals • Format • Length • Order • Structure Business Communication Today

  4. Deciding on Formatand Length • Preprinted form • Letter • Memo • Manuscript Business Communication Today

  5. Choosing an Approach • Direct approach • Receptive audience • Open-minded audience • Indirect approach • Skeptical audience • Hostile audience Business Communication Today

  6. Structuring Informational Reports • Importance • Sequence • Chronology • Spatial orientation • Geography • Category Business Communication Today

  7. Structuring Analytical Reports • Audience members • Receptive • Skeptical Business Communication Today

  8. Structural Approaches forAnalytical Reports • Focus on conclusions • Focus on recommendations • Focus on logical arguments Business Communication Today

  9. Logical Structures forAnalytical Reports • 2 + 2 approach • Scientific method • Yardstick approach Business Communication Today

  10. Structuring Proposals • Solicited • Direct approach • Unsolicited • Indirect approach Business Communication Today

  11. Drafting Reports and Proposals • First draft • Introduction • Body • Closing Business Communication Today

  12. The Introduction • Report context • Subject or purpose • Main ideas • Overall tone Business Communication Today

  13. The Body Chapters • Present • Analyze • Interpret • Support Business Communication Today

  14. The Closing Section • Emphasizes main points • Summarizes benefits • Reinforces structure • Brings together action items Business Communication Today

  15. Report Content • Accurate • Complete • Balanced • Structured • Documented Business Communication Today

  16. Authorization Problem Purpose Scope Background Sources Methods Definitions Limitations Organization ReportIntroduction Business Communication Today

  17. Explanations Evidence Results Analyses Procedures Methods Criteria Conclusions Recommendations Support Report Body Business Communication Today

  18. Report Closing • Direct-order organization • Indirect-order organization Business Communication Today

  19. Proposal Content • Solicited proposals • Unsolicited proposals Business Communication Today

  20. Strategies for Successful Proposals • Demonstrate your knowledge • Provide concrete examples • Research the competition • Prove that your proposal is workable • Adopt a “you” attitude • Package your proposal attractively Business Communication Today

  21. Proposal Introduction • Problem or background • Proposed solution • Scope or delimitations • Organization Business Communication Today

  22. Proposal Body • Proposed approach • Work plan • Qualifications • Detailed costs Business Communication Today

  23. Proposal Closing • Key points • Benefits and merits • Qualifications • Final decisions Business Communication Today

  24. Choosing the Degree of Formality • Audience and message • Format • Length • Organization Business Communication Today

  25. Revealing the Structure • Headings and subheadings • Transitional devices • Previews and reviews Business Communication Today

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