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TOTAL 2009 MEDIA IMPRESSIONS: 92,769,641

TOTAL 2009 MEDIA IMPRESSIONS: 92,769,641. Lillet Media Impressions 2009. Date. Outlet. Description. Impressions. Includes Lillet in Special Occasion. February 6, 2009. FoxNews.com. Cocktail Recipes. 8,368,477. Includes Lillet in Special Occasion. OK!Magazine.com. February 17, 2009.

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TOTAL 2009 MEDIA IMPRESSIONS: 92,769,641

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  1. TOTAL2009MEDIAIMPRESSIONS:92,769,641

  2. Lillet Media Impressions 2009 Date Outlet Description Impressions IncludesLilletinSpecialOccasion February6,2009 FoxNews.com CocktailRecipes 8,368,477 IncludesLilletinSpecialOccasion OK!Magazine.com February17,2009 CocktailRecipes 442,546 IncludesLilletinSpecialOccasion February18,2009 February28,2009 IdahoStatesman.com SantaBarbaraNews- Press CocktailRecipes IncludesLilletinSpecialOccasion CocktailRecipes 212,189 90,630 LilletIncludedinaFeatureonCocktail March4,2009 NewYorkTimes MixologywithSuggestedRecipes 3,361,260 LilletCocktailFeaturedin"Cocktail March26,2009 March26,2009 VanityFair.com Gourmet.com Hour" LilletOrangeGranitaCocktailRecipe 484,624 155,447 JamesBondcocktailmentionedingin April1,2009 PortlandPhoenix cocktailfeature 133,500 LilletCocktailRecipeincludedin April6,2009 April17,2009 April15,2009 VanityFair.com TheKitchn.com Washingtonian.com "CocktailHour" Lilletincludedinafeatureonaperitifs LilletCocktailRecipe 484,624 214,614 138,001 LilletincludedinafeatureonWilliam Luxist.com BostonMagazine April22,2009 May2009 Grantsummerspirits FeatureonLillet 127,745 331,167 LillypadfeaturedinChicSummer May1,2009 MarieClaire.com CocktailRecipesFeature 1,937,306 DiamondsandPearlsfeaturedinChic MarieClaire.com May1,2009 SummerCocktailRecipesFeature 1,937,306 LilletincludedinDaleDeGroff'scocktail May5,2009 USAToday inafeatureoncocktailtrends 6,341,175 LilletincludedinDaleDeGroff'scocktail May5,2009 USAToday.com inafeatureoncocktailtrends 9,469,776 LilletCocktailRecipeincludedin May29,2009 June5,2009 June5,2009 June7,2009 VanityFair.com WashingtonPost WashingtonPost.com AzCentral.com "CocktailHour" Lilletfeaturedinsummerspiritsstory Lilletfeaturedinsummerspiritsstory Lilletcocktailrecipe 484,624 1,996,149 7,943,529 1,274,403 Lilletcocktailsincludedinafeatureon June8,2009 June10,2009 June10,2009 June10,2009 MontereyCountyHerald AMNewYork NewYorkMagazine.com VanityFair.com summertimemixology Lilletfeaturedinsummerspiritsstory LilletcocktailattheJaneHotel Lilletcocktailin"CocktailHour" 81,918 969,000 1,320,517 484,624 LilletcocktailinFrenchthemed July2009 MarthaStewartLiving entertainingstory 6,090,450 LilletCocktailinafterworklibations July1,2009 ClevelandPlainDealer story 874,890

  3. Lillet/BastilleDayeventsincludedin July9,2009 Metromix.com eventscalendar 250,000 Lilletincludedinaroundupofgreat July9,2009 Gourmet.com aperitifwines 155,447 Lillet/BastilleDayincludedinevents July9,2009 TheDailyObsession.net calendar 75,000 Lillet/BastilleDayincludedinevents July9,2009 BrooklynBased.com calendar 80,000 LilletcocktailincludedinBastilleDay July9,2009 YumSugar.com foodstory 310,241 Lillet/BastilleDayincludedin“OwnThis July9,2009 July13,2009 TimeOutNewYork Slashfood.com City” LilletincludedinBastilleDaystory 460,854 321,962 Lillet/BastilleDayincludedinevents July13,2009 VillageVoice.com calendar 342,345 Lillet/BastilleDayincludedinevents July14,2009 NewYorkDailyNews.com calendar 4,716,123 Lillet/BastilleDayincludedinevents July14,2009 NewYorkDailyNews calendar 1,808,571 "TheBastilleDay"cocktailfeaturedin VanityFair.com EpochTimes.com OffthePresses.com KansasCityStar July14,2009 July15,2009 July20,2009 July29,2009 "CocktailHour" LilletincludedinaBastilleDaystory Lillet'snewsummerlabel Lilletincludedinafeatureonaperitifs 484,624 55,747 85,000 704,001 Lilletincludedinastoryonbest August1,2009 Latina.com summerpitchers 175,185 LilletincludedinafeatureonStirMartini August8,2009 August12,2009 August13,2009 August13,2010 August18,2009 DailyCandy.com 944.com MetroNewYork Metro.us DallasMorningNews &RawBarinSeattle Lilletincludedinafeatureonaperitifs Lilletfeatured Lilletfeatured LilletmentionedinfeatureonMedoc 277,746 53,681 668,186 53,562 995,221 Round-upwithLillet(summerlabel) August20,2009 August22,2009 August29,2009 TheKitchn.com TheNewsObserver.com PoshGlam.com featured Lilletwasfeaturedinacocktailrecipe Lilletwasfeaturedinacocktailrecipe 185,936 10,476 19,262 Lilletwasfeaturedinanentertaining storyonhowtocreateachicpizza Fall2009 InStyleWeddings party 5,272,287 Lilletwasfeaturedinaround-uptitled, "FlavorfulSpiritstoWarmupYourFall October1,2009 October12,2009 October18,2009 PoshGlam.com SeattleMagazine Coloradoan.com Season" Lilletmentionedinanentertainingstory LilletmentionedinastoryonElliot'sbar 19,262 200,541 159,402 LilletwasfeaturedinaThanksgiving October22,2009 BlissTree.com cocktailrecipe 434,699

  4. November13, Lilletwasfeaturedinastoryon"Classic 2009 November20, 2009 WashingtonPost.com Blackbook.com Cocktails" LilletwasfeaturedinaQ+Afeatureon CharlotteVoisey 1,748,532 141,346 November23, 2009 BostonGlobe.com Lillet was featured in a cocktail segment 1,200,00 November30, 2009 December1,2009 Laist.com More Lillet was featured in a cocktail segment Lilletwasfeaturedasanidealgift 227,109 1,388,163 Lilletwasfeaturedinanentertaining December1,2009 InStyle storywithKatieLeeJoel 1,738,787 December12, 2009 December16, 2009 BrightestYoungThings.com Billy'sBestBottles.com Lilletwasfeaturedinacocktailrecipe Lillletwasfeaturedasanidealholiday gift 21,729 9,653 December30, 2009 December18, 2009 NationalPost.com CBS,TheEarlyShow Lilletwasfeaturedinacocktailrecipe Lilletwasfeaturedasanidealgiftfor thehost/hostess 466,554 2,623,653 Lilletwasmentionedinanarticletitled, December20, "FewerGiftsandFrillsareExpectedin 2009 December27, 2009 December29, 2009 December29, 2009 TheNewYorkTimes FitSugar.com CBS,TheEarlyShow CBSNews.com aRoughEconomy" Lilletwasfeaturedinacocktailrecipe forNewYearsentertaining LilletwasfeaturedinaNewYearsEve entertainingsegmentwithKatieLee LilletwasfeaturedinaNewYearsEve entertainingsegmentwithKatieLee 3,401,289 201,034 2,623,653 3,462,970

  5. NEWYORK,Dec.16,2009 HotGiftsforHostesses IdeasforGivingBack--onaBudget AhostessgifthighlightedonTheEarlyShow.(CBS) SpecialSectionHoliday Gift Guide High-tech?Cozy?Goofy?OrGreen?Giftideasforeveryoneonyourshoppinglist. (CBS)Inour"EarlyHolidayUnwrapped"series,PamelaEdwardsChristianiofEssence magazine,sharedhowtoinsureyou'llbeinvitedbacktoapartyagain--giveagreathostessgift! Holiday Gift Guide Butfirst,whatisabadhostessgift? Christianisaidanythingthatrequiresahosttodoanythingisabadgift.Shesaidflowersarea badgiftbecausetheyrequirethehostesstofindavase.Also,acheapwineisanotherbigno-no. Christianisharedtheseinventiveideason"TheEarlyShow":

  6. ThefollowingproductdescriptionswerepreparedusinginformationprovidedbytheThefollowingproductdescriptionswerepreparedusinginformationprovidedbythe manufacturers. EatDrinkandBeMerry GodivaChocolateForBreakfast,$85,Godiva.com.GodivahasanewscrumptiousBaked GoodsCollectionavailatgodiva.comonly.Oneofmyfavoriteitemsonlineonly,canbe overnighted,oriftodaybyChristmas. ButtermilkPancakeWaffleMix,RaisinSconeMix,GodivaDarkChocolateCallets2-2oz coffees,CocoaSampler,OrganicAcaciaHoney,WildMaineBlueberryJam,8pcGodivaGold Ballotin(truffles),RecipeCard,MixingBowl. Lillet French Apertiff18.99, local liquor stores orLillet.com. -Alternative to expected wine/champagne gift. Lillet is a blend of 85 percent wine and 15 percent citrus liqueurs. Best way to drink it is on the rocks, with a slice of orange, great before dinner. Stimulates the appetite WilliamsSonomaAppleCiderConcentrateandMullingSpiceGiftSet,$28,withSanta ornament,$42.95.Housesmellslikeheaven,hottastydrinkthateveryonecanenjoy.Non- alcoholicalternative.Makesagallon. Here'sToAHappyHome LillyPulitzerCocktailShaker,$39.95,LillyPulitzerfreestandingstoresorLilly Pulitzer.com. Theperfectgiftforasocialbutterfly.Must-haveforahostesswholovestomixamadmartini. MelamineMonogramTrays,$45,Fontaine Maury.com.Takesfivebusinessdaystoprocess theorder.Haveitforyears,everytimesheusesitshe'llthinkofyou. Crate&BarrelChristmasTreeOrnaments,BirdCages$3.50,AntiqueSwirlBalls,allunder $10,CrateandBarrelstoresnationwideorCrate and Barrel.com.Soappreciatedbythehostess wholovestodecoratefortheHolidays.Again,she'llthinkofyoueachyearwhensheadornsher tree.

  7. FewerGiftsandFrillsAreExpectedinaRough Economy BySTEPHANIEROSENBLOOM Published:December11,2009 GETTINGontosomeone’sgiftlistthisChristmasislikegettingpastavelvetrope. Howareyoucurbingyourholidayshoppinglistthisseason? VictoriaShtainernarrowedhersbyageandrank.Children?They’rein. Topclients?In.Everyoneelse?Perhapspost-recession. “ThisyearIdecidedwe’regoingtogivepresentsonlytothechildren,not theadultsinthefamily,”saidMs.Shtainer,arealestatebrokerin ManhattanwithPrudentialDouglasElliman,“becauseeveryoneis makingless.” Likeanybusinesswoman,Ms.Shtaineralsowantedtogivepresentsto clients,soshehadtobestrategic.Shegatheredsomeunopenedwineand liquorfromherapartmentforre-gifting.“Myhusbandisaphysician,” Ms.Shtainerexplained,“hegetsalotofCognac.”Thenshestockedupon chocolateatCostco.Thecandyandspiritswentintogiftbags,alongwith hand-writtennotes.Andinsteadofpayingforpostageoradelivery service,Ms.Shtainerclimbedintohercaranddroppedoffeachbagherself. “Ireallythoughtaboutwhotogiveandwhattogive,”shesaid,notingthatshealsodonated10 percentofwhatshewouldhavespentforgrown-upstoSt.JudeChildren’sResearchHospital. Whateveryou’reexpectingtofindaroundthetreeorthemenorahthisseason,expectalittleless.A yearafterconsumersfirstbegangrapplingwiththenation’seconomicturmoil,thrifthasbecomea habit.Thenewfrugalitynotonlymeansfewergifts,itmeanslesscostlyones,recycledonesand

  8. handmadeandhome-bakedgifts.Penny-pinchersaregivinggreetingcardsinsteadofpresents,orhandmadeandhome-bakedgifts.Penny-pinchersaregivinggreetingcardsinsteadofpresents,or presentswithoutgreetingcards.Andnearlyeveryoneissnippingsomeonefromtheirlist. “We’reseeingalessconspicuousconsumptionandamoreback-to-basicsconsumption,”said ChristopherHaak,asenioranalystwithMintel,amarketresearchgroup. Consumershaveabout10peopleontheirChristmaslists,downfrom16peoplelastyear,accordingto themarketresearchfirmNPD.Thatmeanssomeholidayrevelerswon’tbereceivingsomuchasa sliceoffruitcake. Co-workersandin-lawsareonthechoppingblock.Spouses,too.Orsotheysay.MarshalCohen,the chiefindustryanalystforNPD,notedthereisoftenanunspokenunderstandingbetweenwould-be thriftylovers:“TheunderstandingisifIshowupwithoutagift,you’llthrowmeoutonthestreet,”Mr. Cohensaid. Ofthevariousretailingsurveyschroniclingthecollapseofmaterialism,onefromAmerican Express foundthatconsumersaremorelikelytoexcisecertainfriendsandfamilymembersthantheirpets. “Dogsandpetsarewinninginthisrecession,”saidKitYarrow,aconsumerpsychologistand chairwomanofthepsychologydepartmentatGoldenGateUniversityinSanFrancisco.“Thethings thatnurtureusandmakeusfeelcaredfor,they’vebeenelevatedinstaturelately.Allauxiliarypeople areout.” Whileallthatcuttingbackisgoodforconsumers’bankaccounts,manyinsistitisevenbetterfortheir souls. Likemosteveryone,SusanWennerJacksonisshorteroncash.Soareherfriendsandextended family.Buyingmorestuffsimplydidn’tmakesense. “Idon’tneedanotherbath-and-bodyset,”saidMs.Jackson,wholeftherjobasacopywriterin CincinnatiinSeptember.ShebecameafreelancerandblogsatWorkingmomsagainstguilt.com. Whatshedoesneedisanightoutwithherhusband.AndsoMs.Jacksontoldherbabysitter,with whomsheexchangesgifts,“Iwouldjustloveitifyouwouldkeepthekidsovernightonenight.” Asforherfamily—attentionJacksonfamilymembers:pleaseceasereadingnow—Ms.Jacksonplans togivethemphotographsofherchildren(takenbyherphotographerhusband)inframesdecorated byher3-year-olddaughter. “Thatwillmakethemsohappy,anditwon’tcostusanything”Ms.Jacksonsaid.Thenascent frugality,shesaid,“forcesyoutobeimaginativeandcreatethingsthataremeaningful.”

  9. Indeed,DeannaDuke,wholivesinSeattleandwritesabouttheenvironmentandsustainabilityatIndeed,DeannaDuke,wholivesinSeattleandwritesabouttheenvironmentandsustainabilityat Thecrunchychicken.com,saidmoreofherreadersareexpressingadesiretomaketheirownpresents, eventhoughtheyworrytherecipientswillthinktheycheapedout. “Thebiggestthingforpeopleisgettingoverthementalfear,”saidMs.Duke,whothisholidayis dolingouthomemadejams,likeacinnamon-ginger-plumvarietywiththeFrenchaperitifLillet,and anIndianmasala-strawberryjamwithpinotnoirandport. Americanhouseholdsareexpectedtospendanaverageof$390onChristmasgiftsthisyear,down from$418lastyear,accordingtothe Conference Board,abusinessresearchgroup. Whatconsumersintendtospendoftendiffersfromwhattheyactuallyspend.ButNovember’sdecline insalesatnearlyeverymajorchain—beitSaks,Macy’sorDillard’s—madeclearthatshoppers remaincautious. “ThisyearI’mdefinitelylimitingthelistalittlemorethanIusuallydo,”saidKarenRose,amotherof twowhoworksattheCaliforniaCulinaryAcademy. Insteadofexchanginggifts,herfamilyandfriendsarewritingcouponsthatentitleoneanotherto treatsthatplaytotheirtalents,beitbackrubsorfurniturepainting.Ms.Roseandhersiblingsmade similarcouponswhentheywerechildren.“Thisyearit’scomingbackwithgustobecauseit’spretty tightforeverybodynow,”shesaid. Thereturntosimplicity,familyanddo-it-yourselfprojectsisreflectedinthepurchasespeopleare openingtheirwalletsfor.TheInternationalCouncilofShoppingCenterssaidlastmonththatwith consumersspendingmoretimeathomeamidtherecession,giftsrelatedtocookingandhome entertainmentaredoingwell. Othersappeartobefollowingthe“it’sthethoughtthatcounts”maxim.Asurveycommissionedbythe InternetretailerCardstore.comsuggeststhatsome20percentofshoppersplantosavemoneyby sendingagreetingcardinsteadofagift. Retailers,certainly,aredoinganythingtheycantodrumupsales,evenifthegiftcosts$1.95. InarecentcommercialforHallmark,anadultdaughterleavesacardforhermotheronakitchen counter,thentellsherinperson,“Wecouldn’thavemadeitthroughthislastyearwithoutyou,Mom.” Nextcomesthenarrator’svoice:“Thisyear,appreciationmaybethebestgiftofall.” AppreciationcostsalittlemoreforthosesendingthenewdigitalcardfromAmericanGreetingsand Target.Thecard,at$19.99,holdsupto50digitalphotographsthatcanbeviewedasaslideshow,and thesendercanrecordapersonalgreeting.

  10. RetailingindustryprofessionalsaredividedaboutwhetherthispenuryisanymorepermanentthanRetailingindustryprofessionalsaredividedaboutwhetherthispenuryisanymorepermanentthan the76-foot-tallNorwayspruceinRockefellerCenter. AreportpublishedlastmonthbytheAmericanCustomerSatisfactionIndexsaidthattherewaslittle evidenceinfavorofaseachangeinspendinghabits,notingthatthe1990-91recession“suggeststhat consumermemoryisshort.” Howeverlongthefrugalitylasts,thisyearyouprobablydon’thavetofeelguiltyabouttrimmingthe giftlist. “Iunderstand,”saidMs.Shtainer,therealestatebroker.“Idon’texpectanythingfromanyonethis year.”

  11. TheBastilleDay byAdamKlappholz July14,2009,5:00PM HaveanewsworthycocktailhourwithVFDaily’scurrent-events-inspiredconcoctions.Today’scocktail honorsBastilleDay,whichcommemoratesthestormingoftheBastille,aParisianprison,onJuly14, 1789.TheeventprecipitatedtheFrenchRevolutionandledtothemodernFrenchstate. TheBastilleDay 4oz.LilletBlanc 3/4oz.Bolstriplesec Brutchampagne Orangeslice PourLilletovericeinacocktailglass.Topwithtriplesec,andthenaddchampagne.Garnishwithan orangeslice.

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