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User Needs Analysis Tom Voge, TRG Kerry Malone, TNO

User Needs Analysis Tom Voge, TRG Kerry Malone, TNO. Contents. Introduction CyberCars User Needs Analysis Objectives Methodology Analysis Framework Activities Results Summary and Conclusion CyberMove User Needs Analysis …. Introduction [1/2].

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User Needs Analysis Tom Voge, TRG Kerry Malone, TNO

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  1. User Needs Analysis Tom Voge, TRG Kerry Malone, TNO

  2. Contents • Introduction • CyberCars User Needs Analysis • Objectives • Methodology • Analysis Framework • Activities • Results • Summary and Conclusion • CyberMove User Needs Analysis …

  3. Introduction [1/2] • User needs analysis carried out in both projects • Both projects examine CTS, but different focus • Different objectives, methodologies and results • Results complement each other and also relate to other project activities (e.g. evaluation) • Ongoing survey on user perception for Antibes application (questionnaires, technology-related)

  4. Introduction [2/2] • Overview:

  5. CyberCars User Needs Analysis Tom Voge, TRG

  6. Objectives • Examine CTS User Perceptions • Analyse CTS User Requirements • Focus on General System Level • Use of Market Research Techniques to involve Users in the Analysis • Qualitative Approach/ Analysis chosen due to the Innovative Characteristics

  7. Methodology • Literature Review on Related System  DRTS, AHS, PRT, APM, ADAS, Carsharing • Develop Framework of Potential User Groups and Application Areas • Choose Market Research Techniques (Focus Groups, Interviews) for different User Groups according to their respective Characteristics

  8. Analysis Framework [1/2] • CTS User Groups • System End-User - Potential User - Non-User • Decision-Maker - Elected - Non-Elected • System Operator - PT Operator - Service Provider • Decision-Maker/ Operator combined  Relates to various Private Sites

  9. Analysis Framework [2/2] • CTS Application Areas • Public Application - City-wide for general - City Centre or special - Periphery user group • Private Application e.g. Airport, Theme Park, Large Business, University Campus, Exhibition Centre, etc.

  10. Activities

  11. Results [1/4] • Group ‘End-User’ • Speed perceived as Positive/Negative • Technology safer than Manual Operation • Personal Safety Concern without Driver • Concern over CTS in Mixed Traffic • Short Distance/ Targeted Application • Dedicated Lanes/ Elevated Structures • Careful Network Design/ Operation

  12. Results [2/4] • Group ‘Decision-Maker’ • Low Image of PT  Private Car Society • CTS as Feeder System/ P&R Application • Favouring Application in Contained Areas (e.g. Car Park, Airport, Exhibition Centre) • Certification of System Safety/ Reliability • Funding for Initial System Implementation • Specify Role in Planning/ Policy

  13. Results [3/4] • Group ‘System Operator’ • Potential to solve various present Transport- related Problems (e.g. System Flexibility) • Personnel Costs Savings through CTS • High Risk for Initial System Implementation • Prove of Reliability and Economic Efficiency required (Experience/ Certification/ Study) • Use of CTS to cover ‘Last Mile’

  14. Results [4/4] • Group ‘Decision-Maker/ Operator combined’ • Walking Distances between Facilities • Potential to solve site-specific Problems • Advantage of lower Operating Costs • CTS is more useful for Peak-Demand Application than manually operated System • Concern over very high Demand (Airport) • Experience with Automated Systems (e.g. APM in Airports)

  15. Summary and Conclusion • Analysis of User Needs for CTS • Use of Qualitative Market Research • Development of Analysis Framework • Various Potential Niche Applications • Technology Experience/ Certification • Education of the Market • Raise End-User Familiarity

  16. CyberMove User Needs Analysis Kerry Malone, TNO

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