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Ohio 2014

DATABASE: Keep growing and increasing your Database. IT’S THE MOST IMPORTANT THING YOU CAN DO! The Frequency App: Retailtainment concept: draw customers in to database & make it easy for customers to sign in! Cut cost and annoyance: filling out, mailing, entering, PRINTING cards…

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Ohio 2014

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  1. DATABASE: Keep growing and increasing your Database. IT’S THE MOST IMPORTANT THING YOU CAN DO! The Frequency App: Retailtainment concept: draw customers in to database & make it easy for customers to sign in! Cut cost and annoyance: filling out, mailing, entering, PRINTING cards… Track frequent customers vs. “1 timers” Run ad campaigns accordingly Offer incentives for multi-visits vs. discounts on each visit Need new cards? Email Stephanie! stephanie@directresultsmg.com Have completed cards? Mail them to us! 913A Westbrook Drive, Charlotte, NC 28202 Ohio 2014 FARM FLYER & CIRCULAR Roughly 50 Flyers/store were sent to targeted Farmers surrounding your stores at the end of February. The March Circular advertising national products as well as the 70% off Filter Sale went out the end of February as a saturated flyer. HANDY RANDY TV SHOW: 4 NAPA commercials per show/1 on air promotion/1 live guest per month. March - December DIGITAL: This year we are going to push coupons online at an individual store level through Facebook. This means that each coupon will be only relative to each store and we can track how many coupons are downloaded for each store. We’ve found this to be highly effective in driving foot traffic. Digital months: March, May, and July LAKE ERIE MONSTERS: March 21st – For Cleveland store owners where Handy Randy doesn’t have coverage Monsters night is March 21st. 157 VIP Club All you can Eat and Drink tickets. WAYNE COUNTY SPEEDWAY: Date TBD. Waiting to hear back from track on races we can Sponsor. DATABASE INCENTIVE: July 32” TV’s have been ordered for every store on local ad. We will be giving those away in store to promote the DATABASE PROGRAM and increase your customer list! DEALER SHOWS: $20K budgeted for each show Stark County DATE TBD Cleveland Dealer Show – Venue and Date TBD

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