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L I A I S O N D A N G E R E U S E

Explore the controversy surrounding a German lingerie ad featuring religious iconography, sparking debates on degradation and objectification. Delve into the sensitive intersection of sexuality, culture, and religion in advertising. Does this ad push boundaries or cross a line?

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L I A I S O N D A N G E R E U S E

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Presentation Transcript

  1. L I A I S O ND A N G E R E U S E S E X I N E S S for E V E R Y O N E

  2. O V E R V I E W • Online German lingerie shop • Glow Berlin Agency • Aired on television in Germany and published online • No information on effectiveness

  3. S E X I N E S SF O R E V E R Y O N E

  4. Q U E S T I O N S • What do you think about the spot? • Does this ad offend you? • Who do you think could have been offended by the ad? • Would you have banned this ad?

  5. C O N T R O V E R S Y • Use of Religious iconography (the niqab) • Fetishism of the Muslim religion • 3.7% of German population

  6. R E S P O N S E S

  7. R E S P O N S E S

  8. “ D E G R A D E S M U S L I M W O M E N” • “Degrade” — treat or regard (someone) with contempt or disrespect; lower the character or quality of (someone) • “Objectify” — degrade to the status of a mere object

  9. R E A D I N G • Waller, 2005: • Product is sexual in nature • Execution — sexuality/nudity and culture/religion

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