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Tiffany St James Stimulation Ltd Digital Engagement – Public Participation

Community Building. Tiffany St James Stimulation Ltd Digital Engagement – Public Participation. Digital channels. Social Networks. Blogs. Wikis. Podcasts. Mashups. How?. The Coca Cola way.. There’s a party YOU are invited Behave as a guest Bring a gift Visit often.

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Tiffany St James Stimulation Ltd Digital Engagement – Public Participation

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  1. CommunityBuilding Tiffany St James Stimulation Ltd Digital Engagement – Public Participation

  2. Digital channels Social Networks Blogs Wikis Podcasts Mashups

  3. How? The Coca Cola way.. • There’s a party • YOU are invited • Behave as a guest • Bring a gift • Visit often

  4. Blending on and offline

  5. Face to Face

  6. Cialdini’s six principles of influence Reciprocation Commitment and Consistency Social Proof Authority Liking Scarcity

  7. Theprinciples have not changed • It all starts with strategy • What are your objectives? • Who is your audience? • Where are they? • What are the influenced by?

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