1. Employers in the Digital Age Tiffany Carmona

2. Social Media Today • People are quick to hop on social networking sites • Personal information can be put out on the web instantaneously • Employers show concern about what is posted on these sites in regards to their company and how these site impact the productivity of their employees

3. Reasons Employers Care • loss or productivity at work while surfing the internet, chatting, tweeting and blogging • loss of confidential information • defamation or revealing of private facts • to prevent harassment and discrimination • to comply with document retention/destruction policy • potential waiver of attorney-client policy • to screen for potential FTC violations

4. Employee’s Concerns • Crossing personal/professional boundaries • Employers access to nonrelated information • Judgment by employer • Elimination of personal expression

5. Social Networking Sites & PR • These play a pivotal role in the public eye for a company • Companies have created accounts on these sites for their companies • To answer questions • Create a buzz • Promote their cause/ mission statement

6. Domino’s • Horrific video stunt • Prepared sandwiches for delivery while putting cheese up his nose, nasal mucus on the sandwiches, and violating other health-code standards while a fellow employee • Tarnished company’s name

7. The Future • Social Sentry Software • Their Mission • SocialLogix delivers social networking focused technologies that enable organizations to leverage the power of social networks in a safe and productive way. • The software will automatically monitor Facebook and Twitter accounts for $2 to $8 for each employee • Only draws on publicly posted information from these sites • Watches for release of private and/or embarrassing information • Watches for social activity while working