SOCIO-ECONOMIC DATA FOR WNDD

1. SOCIO-ECONOMIC DATA FOR WNDD Presentation by: Tom Harris and Buddy Borden

2. Understanding WNDD Regional Strengths and Weaknesses • Understanding Strengths and Weaknesses was a crucial piece of a successful region as defined in Module 2 in March in Carson City. (SET Facilitators Guidebook Page 2.29).

3. QUESTIONS TO BE DISCUSSED TODAY • What are the current socio-economic conditions in WNDD? • What components of the WNDD demographics and economy are growing or declining? • What options exist for improving demographics and economic conditions in WNDD, and what options should we pursue first?

4. Silicon Valley Index Measures for Success Successful region can measures its success by: • Population Change • Educational Attainment • Employment • Occupational Skills (Source for 1 to 3: Index of Silicon Valley, Silicon Valley Community Foundation/Joint Venture Silicon Valley Network: San Jose, CA, 2011: P. 14. Accessed July 5, 2012 at: http://www.siliconvalleycf.org/docs/joint-venture/2011-jv-index.pdf)

5. Why Are There Changes in Proportional Share in Goods-Producing and Service-Producing Industries? • Increased Efficiencies • Increased Personal Income and Changes in Demand • Changes in World Economy

6. Proportionate Shares of Sources of Income for the U.S., State of Nevada, and WNDD from 1969 to 2010

7. County Population, Rank of Population and Change in Population Rank, WNDD and State of Nevada, 2000 to 2010

8. Population by Age and Proportionate Share of Population by Age, Western Nevada Development District, 2000 and 2010.

9. Trends in Population by Race, Western Nevada Development District, 2000 and 2010

10. Nevada County Educational Attainment, Residents 25 and Older, 2010

11. Nevada County Educational Attainment, High School or Better, Selected Age Groups, 2010

12. Group Exercise • What are the WNDD Region’s Strengths from a Demographic Perspective • What are the WNDD Region’s Weaknesses from a Demographic Perspective

13. Two Economic Development Procedures • Export Enhancement • Import Substitution

14. Export Enhancement • Export Enhancement seeks to find economic sectors which WNDD has had relative success in attracting and nurturing during the past

15. Import Substitution • Import Substitution seeks to reduce money outflows from WNDD by creating economic development opportunities to fill the demands for goods and services by WNDD businesses and institutions

16. Types of Import Substitution • GAPS are demands for goods and services by WNDD industries and institutions purchased outside the WNDD Area because they are not produced locally. These are called Non-Competitive Imports. • DISCONTECTS are demands for goods and services by WNDD industries and institutions purchased outside the WNDD Area but are produced locally. These are called Competitive Imports.

17. CRITERIA FOR SELECTING EXPORT ENHANCEMENT SECTORS IN WNDD • Criteria used for selection follows 2006-2011 data supplied by the Southern Rural Development Center: • Location Quotients for 2011 • Jobs in 2006 • Hobs in 2011 • Percentage Change in Jobs from 2006 to 2011 • Average Earnings for 2011

18. CALCULATION OF LOCATION QUOTIENT LQi= LEIi / TLE NEIi / TNE Where: LEIj = Local Employment Industry i TLE = Total Local Employment NEIj = National Employment Industry i TNE = Total National Employment

19. EXAMPLE LQ CALCULATION

20. BUBBLE CHART AREAS

21. BUBBLE CHART ANALYSIS WITH SRDC DATA

24. CLUSTER RATING

25. RANKING OF WNDD CLUSTERS-SRDC

26. DETAILED SECTOR BY SRDC CLUSTER

27. Group Exercise • Which clusters should WNDD pursue and why? • Which clusters should WNDD not pursue and why?

28. SIERRA PACIFIC MEGAPOLITAN