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Maximizing Public Relations Strategy for Effective Communication

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Learn the essential elements of public relations - aim, target group, message, and medium. Understand why you want to communicate, who you should target, what message to convey, and how to choose the right medium for your PR strategy.

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Maximizing Public Relations Strategy for Effective Communication

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Presentation Transcript

  1. Public Relations • what are public relations? • always think about: • aim • target group • message • medium

  2. AIM ~ why?! • Why do you want to communicate? • often forgotten • think of what you want

  3. TARGET GROUP ~ Who?! • Who do you want to communicate with? • choose your target groups carefully • think about their characteristics

  4. MESSAGE ~ What?! • What do you want to say? • be clear and to the point • adapt to your target group

  5. MEDIUM ~ How?! • Which medium do you choose to express yourself? • Chose right media-mix! • Make sure it fits with aim, target group, message and budget!

  6. Different Media • Press • PR material • Presentations • Electronic media • Personal contact

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