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Facts About Twitter

Facts About Twitter. Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets". Registered users can read and post tweets, but unregistered users can only read them. 288 million monthly active users

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Facts About Twitter

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  1. Facts About Twitter • Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets". Registered users can read and post tweets, but unregistered users can only read them. • 288 million monthly active users • 500 million Tweets are sent per day • 80% of Twitter active users are on mobile • 77% of accounts are outside the U.S. • Twitter supports 33 languages

  2. #TwitterVocabulary • Tweeps: a person's followers on the social media website Twitter.

  3. #Hashtags • Hashtags—those words or mashed-together phrase proceeded by the hashmark (#)—are useful for searches, for marketing, to see trends, and more.

  4. ############################# • But don't go crazy. • One relevant hashtag is far better for your tweet than a bunch of them.  • Salesforce did a report that says more than two hashtags per tweet ("hashtag stuffing") reduces the chance of not only retweets, but also getting read. (http://www.pcmag.com/)

  5. Tweet Structure

  6. Tweet Structure

  7. Tweet Structure

  8. Tweet Structure

  9. What Should You Tweet? • Don't be entirely self-promotional on Twitter. Mix up your content and interact with your followers. 

  10. What Should You Tweet? • Establish yourself as an industry thought leader by adding commentary to the links you tweet. 

  11. What Should You Tweet? • Try keeping tweets short -- 100 characters instead of 140 -- to let people add their own commentary.  “Here’s the thing: yes, tweets have a 140-character limit, but if you use up all of those characters each and every time then you will drastically reduce the odds that somebody will choose to retweet your submissions.” - Social Times

  12. What Should You Tweet? • Let your personality shine on Twitter. Tweet funny/interesting content along with the business content. 

  13. What Should You Tweet? • Share images in your tweets to increase engagement, since images now appear inline on Twitter. 

  14. Resources • http://www.themediaoctopus.com/digital-marketing/infographic-8-tweet-structures-generate-engagement/ • http://www.adweek.com/socialtimes/twitter-images-study/493206

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