The downstream side of the value delivery network, often consisting of wholesalers and retailers, is called _____. the s

A(n) _____ is made up of the company, suppliers, distributors and, ultimately, customers who “partner” with each other to improve the performance of the entire system. supply chain dealer network value delivery network integrated marketing system Kotler / Armstrong, Chapter 12

The downstream side of the value delivery network, often consisting of wholesalers and retailers, is called _____. the supply chain the dealer network marketing channels the integrated marketing system Kotler / Armstrong, Chapter 12

A _____ is the set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user. distribution channel vendor chain delivery network supply chain Kotler / Armstrong, Chapter 12

Information, matching, financing, and physical distribution are some of the key functions performed in the _________. marketing channel packaging positioning none of the above Kotler / Armstrong, Chapter 12

Which of the following is not a key function performed by marketing channel members? matching negotiation promotion manufacturing Kotler / Armstrong, Chapter 12

When a marketing channel member shapes or fits the offer to the buyer’s needs—including grading, assembling, and packaging the product—it is performing the _____ function. contact matching physical distribution risk taking Kotler / Armstrong, Chapter 12

Which of the following channel levels contains no marketing intermediaries? direct marketing indirect marketing wholesaler marketing retailer marketing Kotler / Armstrong, Chapter 12

Ford dealerships in Philadelphia complaining of other dealers in that city generating sales by pricing too low would be considered _______ conflict. vertical horizontal wide narrow Kotler / Armstrong, Chapter 12

Historically, a conventional distribution system consists of producers and intermediaries acting as a unified system for the benefit of all. true false Kotler / Armstrong, Chapter 12

Historically, a conventional distribution system consists of producers and intermediaries acting as a unified system for the benefit of all. true false (A conventional distribution system is made up of independent producers, wholesalers, and retailers trying to maximize their individual profits.) Kotler / Armstrong, Chapter 12

Which of the following is not a type of vertical marketing system (VMS)? conventional corporate contractual administered Kotler / Armstrong, Chapter 12

Which vertical marketing system (VMS) integrates successive stages of production and distribution under single ownership? conventional corporate contractual administered Kotler / Armstrong, Chapter 12

A franchise organization is a form of which vertical marketing system? hybrid corporate contractual administered Kotler / Armstrong, Chapter 12

Kotler / Armstrong, Chapter 12 Which of the following is not one of the three types of franchises: • manufacturer-sponsored retailer • manufacturer-sponsored wholesaler • service-firm-sponsored retailer • service-firm-sponsored wholesaler

Banks in supermarkets are examples of which type of marketing system? hybrid horizontal direct administered Kotler / Armstrong, Chapter 12

Because Pottery Barn offers its customers a variety of channels (online, catalogs, and retail), it is using a _____ marketing system. hybrid (multichannel) horizontal direct administered Kotler / Armstrong, Chapter 12

Dell and Southwest Airlines using disintermediation refers to the displacement of traditional resellers from a marketing channel by radical new types of intermediaries. true false Kotler / Armstrong, Chapter 12

Producers of convenience products (e.g., candy, toothpaste) will use _____ distribution. intensive selective direct exclusive Kotler / Armstrong, Chapter 12

Marketers of high-priced, luxury products will use _____ distribution. intensive selective direct exclusive Kotler / Armstrong, Chapter 12

_____ involve(s) planning, implementing, and controlling the physical movement of goods and related information from points of origin to points of consumption, meeting consumer requirements at a profit. Value analysis management Insourcing networks Marketing logistics Outsourcing Kotler / Armstrong, Chapter 12

Which of the following is not a major logistics function listed in your text? financing logistics information management transportation inventory control Kotler / Armstrong, Chapter 12

The downstream side of the value delivery network, often consisting of wholesalers and retailers, is called _____. the s

The downstream side of the value delivery network, often consisting of wholesalers and retailers, is called _____. the s

Presentation Transcript

Retailers, Wholesalers, and Direct Marketers

IS Leadership and the User Side of IS

The outer most layer of the brain is called ….

The z-score is often called the standardized value.

Analyze of the consumer`s value

Mining the Network Value of Customers

Ethiopia is a country located in what is often called the Horn of Africa.

GRACE is Godâ€™s side of the equation FAITH is the human part of the equation

Elements of the Downstream

The Dynamics of Upstream and Downstream

THE VALUE OF THE

The name of the Mountain Cloyd climbs and reaches the peak is called?

QOD – What is the fuel of the cell called?

This is often called “ reverse causation, ” i.e., when the “ effect is really the cause ”

The behaviour of as x →∞ is called which of the following?

The book below is called The Night of the Living Dummy .

The set X is called the domain of the function.

Clothing Wholesalers UK – Picking The Right Retailers

What is the value of CompTIA Network Certification

What is the total value of each resistor network?

THE CHURCH OF CHRIST IS THE CALLED OUT

The mission of The Security Network is