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Designing Distribution Networks

3. Designing Distribution Networks. The Role of Distribution in the Supply Chain. Distribution – the steps taken to move and store a product from the supplier stage to the customer stage in a supply chain

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Designing Distribution Networks

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  1. 3 Designing Distribution Networks

  2. The Role of Distributionin the Supply Chain • Distribution – the steps taken to move and store a product from the supplier stage to the customer stage in a supply chain • Drives profitability by directly affecting supply chain cost and the customer experience • Choice of distribution network can achieve supply chain objectives from low cost to high responsiveness

  3. 配送在供應鏈中扮演的角色 • 配送是指在供應鏈中從供應商至顧客產品之運送與儲存的步驟 • 配送是公司所有獲利的關鍵，因為其直接影響到供應鏈中的成本與顧客的經驗 • 配送網路的選擇可以達到供應鏈中從低成本至高回應的不同目標

  4. Factors InfluencingDistribution Network Design • Elements of customer service influenced by network structure: • Response time • Product variety • Product availability • Timetomarket • Customer experience • Order visibility • Returnability

  5. 配送網路設計的影響因素 • 顧客服務受到配送網路架構影響的因素： • 回應時間 • 產品多樣性 • 產品可獲性 • 上市時間 • 顧客經驗 • 訂單能見度 • 產品退回性

  6. Desired Response Time and Number of Facilities

  7. 期望的回應時間與設施數目的關係

  8. Inventory Costs and Numberof Facilities

  9. 設施數目與存貨成本的關係

  10. Transportation Costs andNumber of Facilities

  11. 設施數目與運輸成本的關係

  12. Facility Costs and Numberof Facilities

  13. 設施數目與設施成本的關係

  14. Logistics Cost, Response Time, and Number of Facilities

  15. 不同設施數目的物流成本與回應時間的變化

  16. Design Options for a Distribution Network • Manufacturer storage with direct shipping • Manufacturer storage with direct shipping and in-transit merge • Distributor/retailer storage with carrier delivery • Distributor/retailer storage with last-mile delivery • Manufacturer/distributor storage with customer pickup • Retail storage with customer pickup • Combinations

  17. 配送網路的選擇設計 • 1. 製造商儲存並直接運送 • 2. 製造商儲存並直接運送及統籌轉運（In-Transit） • 3. 配送商/零售商儲存並由運輸公司配送 • 4. 配送商/零售商儲存但最後路程送達 • 5. 製造商/配送商儲存並由顧客取貨 • 6. 零售商儲存並由顧客取貨 • 7. 組合設計

  18. Manufacturer Storage withDirect Shipping

  19. 製造商儲存並且直接運送

  20. Manufacturer Storage withDirect Shipping

  21. Manufacturer Storage withDirect Shipping

  22. Manufacturer Storage withDirect Shipping is best suited for • A large variety of low-demand, • High-value items, • Customer are willing to wait for delivery and accept several partial shipments. • Topostponecustomerization.

  23. Manufacturer storage with direct shipping and in-transit merge

  24. 統籌轉運網路

  25. Manufacturer storage with direct shipping and in-transit merge • In-transitmergecombinespiecesoftheordercomingfromdifferentlocationssothatthecustomergetsasingledelivery. • Lowertransportationcosts • Bettercustomerexperience

  26. Distributor/Retailer StoragewithCarrier Delivery

  27. 配送商/零售商儲存並由運輸公司配送

  28. Distributor/Retailer StoragewithCarrier Delivery

  29. Distributor/Retailer StoragewithCarrier Delivery

  30. Distributor/Retailer StoragewithCarrier Deliveryis best suited for • Slow-tofastmovingitems • Customerswantdeliveryfasterthanisofferedbymanufacturerstorage.

  31. Distributor/Retailer StoragewithLast Mile Delivery Last Mile Delivery Last Mile Delivery

  32. 配銷商/零售商儲存並且最後路程送達

  33. CarrierDeliveryvs.Last Mile Delivery TheBestCare CarrierDelivery Last Mile Delivery

  34. Distributor/Retailer StoragewithLast Mile Delivery

  35. Distributor/Retailer StoragewithLast Mile Delivery

  36. Manufacturer/DistributorStorage with Customer Pickup

  37. 製造商/配送商儲存並且顧客取貨

  38. Retailer Storage withCustomer Pickup Distributor D.C./CenterofWarehouses Retailer Retailer Retailer Retailer Pickup Pickup Pickup

  39. 零售商儲存並且顧客取貨

  40. Comparative Performance of Delivery Network Designs

  41. 配送網路設計各項績效比較

  42. Delivery Networks for Different Product/Customer Characteristics

  43. 適合不同產品和顧客特性的配送網路

  44. Impact of Online Sales on Customer Service • Response time to customers • Physical products take longer to fulfill than retail store • No delay for information goods • Product variety • Easier to offer larger selection • Product availability • Aggregating inventory and better information on customer preferences improves product availability

  45. Impact of Online Sales on Customer Service • Customer experience • Improved access, customization, and convenience • Faster time to market • Order Visibility • Returnability • Harder with online orders • Proportion of returns likely to be much higher

  46. Impact of Online Sales on Customer Service • Direct Sales to Customers • Social networking channels allow firms to directly pitch products and promotion • Flexible Pricing, Product Portfolio, and Promotions • Manage revenues from product portfolio more effectively than traditional channels • Promotion information can be conveyed to customers quickly and inexpensively • Efficient Funds Transfer

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