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Overview of Mass Marketing and Distribution Networks in Tarbes

This document explores the concept of mass marketing within the retail business of consumables in Tarbes. It examines various selling methods, including traditional selling and self-service stores, highlighting how these platforms cater to consumer needs. Additionally, it covers direct selling methods, where products are sold directly from producers to consumers, and the role of specialized stores focusing on specific types of consumables. This overview provides insights into the retail landscape and sales strategies implemented in Tarbes.

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Overview of Mass Marketing and Distribution Networks in Tarbes

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Presentation Transcript

  1. Distribution networks in Tarbes

  2. Definition of mass marketing • Retail business of consumables and possible services (delivery, after-sales service, financing) for consumers in self-service stores.

  3. Selling methods • Traditional selling • Self-service stores

  4. Traditional selling

  5. Self-service stores

  6. Summary of stores in Tarbes

  7. Other ways of selling • Direct selling • Specialized stores

  8. Direct selling • direct selling concerns the sale of a product directly from the producer to the consumer (without wholesalers or stores)

  9. Specialized stores • stores specialized in a particular kind of consumables (domestic appliances, sport items, do-it-yourself, furniture, computers, CDs…)

  10. Thank you for your attention The students of 2nd A and B – PFEG L. Besse, F. Dulout and E. Farge

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