Transportation Demand Management

1. Transportation Demand Management What works on the CSUMB campus and why CHESC 2014 Megan Tolbert, Transportation Planner mtolbert@csumb.edu

2. Exurban Campus

3. Parking- Strategy- Policy- Pricing

4. Exurban to Suburban • Housing & Amenities • Carpool & Vanpool Incentives • Ridematching • Parking Pricing • Shuttle Service • UPASS • Parking Pricing • UPASS • Housing & Amenities • Carpool & Vanpool Incentives • Ridematching • Shuttle Service

5. Why TDM? • Enhance Student Experience • Quality of life, access, safety • Low-Cost Transportation for Student Financial Freedom • Unpaid internships, study time, leisure time • Debt, graduate school • Cost of a car - $11,000 per year • University, Individual and Community Sustainability • Most environmental issues areas are affected by transportation • ACUPCC, CAP, Master Plan, EIR Mitigation, Lawsuit • University growth

6. Constraints • Vehicle trips threshold • Degraded infrastructure, army base (architecture) • External politics • Isolated from other uses, land base • Lack of amenities, student union, walkable jobs • Contractual limitations on food on campus • The only Unincorporated student body government • Lowest cost and most available parking; location of parking • Student culture – underserved, low-income • Other non-transportation priorities for growth • Lack of student fees; lowest (competitive; recent student union failed) • Current layout and land base • Lack of nearby housing • East Campus housing connecting road (design safety, lighting, speed), wind/weather • Transit service locations, performance, frequency and info access • Lack of protected bicycle parking • Commuter thoroughfare

10. Transit and UPASS • New and improved routes • Lowest-cost UPASS • Increased ridership • Convenience, apps, ID card • Outreach

11. CURRENT WALKING/BICYCLING TDM STRATEGIES:Maps, Commuter Bike Parking Membership, On-Site Bike Rental and Maintenance, classes and tours, Outreach, Bike Month, Bike Counts

12. WALKING & BICYCLING STRATEGIES:

13. Street Network ImprovementsBike lanes and sharrows, signageSidewalks, ramps, bus stops w accessibility, pedestrian malls, traffic calming

14. Branding and Marketing

15. Identified Parking Solutions • More on-campus housing • No Freshman Car policy • Campus resident periphery/remote lots only • “Central” higher-cost parking • Periphery current/average cost parking • Eliminate abundant small lots and develop 3 primary periphery lots • More car-free lifestyle amenities (bike, bus, rideshare)

16. TDM with limited resources: Build Partnerships with Local Community Resources At CSUMB: Service Learning Institute, Faculty and student relationships and projects, Otter Cycle Center, Student Government, Residential Life, CSUMB TRIPwise Velo Club, BicyclingMonterey.com Monterey County Bicycle and Pedestrian Technical Advisory Committee, including funding and Bike Week Transportation Agency for Monterey County Technical Advisory Committee Monterey Bike Project Monterey-Salinas Transit Air Pollution Control District Council of Governments (AMBAG), including Commute Alternatives and Rideshare Month Agencies surrounding: BLM, State Parks, City of Seaside, City of Marina, Monterey County, Fort Ord Reuse Authority, Presidio of Monterey, University of California ParkABike STUDENT INVOLVEMENT

17. Opportunities for Student Involvement • Class and Class-wide Projects (e.g., videos, bike infrastructure study, Rideshare Month) • Senior Projects (e.g., bike buner identity) • Service Learning Institute • Competitions (e.g., bike bunker) • Advertising and promotions, design • Student Assistant (e.g., MST) • Bike safety trainings • Special Events • Field Trips • The Nook • Associated Students & EAC • RA’s in Housing

18. Other TDM Measures at CSUMB NEED: Bus Rapid TransitTelework Flexible workspaces Carshare Bikeshare – Departmental Shuttle System Multimodal connections/centers Greenway Plan Bike Racks More Housing Student Union Access to food and services Community gathering spaces Public bike fix-it stations Electric bike fleet and charging Indoor bike parking Showers and lockers Infill development Bike Storage Lockers Safety Overlay Zone Bike Boulevards BBC Bike Corral Roundabouts Remove stop signs Radar speed signs Speed humps and lumps Campus Housing Local Guaranteed Ride Home Program Carpool and Vanpool Incentives Marketing and Education Skatedocks The ORB – Otter Rideshare Board Pedestrian Malls – car-free except busses Housing – Private developer agreement Website, social media Information center and quick reference guides Free stuff! Pins, reflective stickers, maps, blinky lights, t-shirts

19. Measuring Effectiveness • Annual vehicle trip counts, including carpools • Bike parking study • UPASS ridership – fare box card swipe • Surveys • Personal communications feedback

20. Exurban to Suburban • Housing & Amenities • Carpool & Vanpool Incentives • Ridematching • Parking Pricing • Shuttle Service • UPASS • Parking Pricing • UPASS • Housing & Amenities • Carpool & Vanpool Incentives • Ridematching • Shuttle Service

21. Transit on the Rise Leveraging Resources for TDM Results June 2014 Megan Tolbert, Transportation PlannerCalifornia State University, Monterey Bay

22. How we got 260% more riders in 2.5 years: • Routing, Timing and Frequency • Access • Convenience • Infrastructure • Information • Reliability • Customer Service • Marketing and Branding • Outreach • Constant improvements and funding!

23. All of the Above • UPASS unlimited transit for Everyone (all inclusive) • ID card integration with bus fare box swipe technology • Build relationships, Leverage financial resources and grants, negotiate • Regular improvements to routing and timing • Apps, real-time info, covered stops, printed schedules, talks • Coordinate with faculty, class projects

24. Thank you! Megan Tolbert Transportation Planner California State University, Monterey Bay Phone: (831)582-4262 Email: mtolbert@csumb.edu