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Transportation Demand Management Update

Stanford Building Managers’ Meeting March 11, 2009. Transportation Demand Management Update. Importance of TDM* at Stanford. Community Relations - Traffic/neighborhood parking - Public service (Marguerite) Environmental Sustainability - Climate change - Air quality - Resource conservation

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Transportation Demand Management Update

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  1. Stanford Building Managers’ Meeting March 11, 2009 Transportation Demand Management Update

  2. Importance of TDM* at Stanford • Community Relations- Traffic/neighborhood parking - Public service (Marguerite) • Environmental Sustainability- Climate change- Air quality- Resource conservation • Employee Well Being- Stress reduction- Increased exercise- Financial rewards *Transportation Demand Management

  3. TDM Challenges • Daily population of 32,000 • Campus growth • Increases in local transit fares • Perceived ease of driving alone • General Use Permit • No net new peak-hour trip goal • Limited to 2,300 net new parking spaces

  4. Extensive shuttle Parking fee program Guaranteed ride home Bicycle program Freshman “no cars” Transit information Pre-tax transit pass + commuter checks Rideshare matching Eco Pass/GO Pass Charter services Commute planning Car rental: hourly/daily Carsharing East Bay Express Commute Club Work shift mgt. Personal outreach Promotions / events Extensive webpage TDM Programs

  5. Clean Air Cash ($282/year) and other cash incentives Carpool permit Vanpool subsidies Reserved parking spaces for carpools/vanpools Complimentary daily parking passes for carpoolers Rewards for recruiting members 12 free hours of car rental Transit subsidy Purchase eight daily permits per month Entries into regular prize drawings Members only gifts “Love Stories,” Commute Heroes, “Picture My Commute,” “Pain at the Pump” Commute Club Program

  6. Ridesharing is a natural thing 7

  7. What’s my carbon paw print?

  8. Promote: Campaigns • Bi-annual postcard and poster campaigns Postcard

  9. Promote: Campaigns Posters

  10. Promote: Campaigns Postcards

  11. Promote: Campaigns

  12. Remember how you used to daydream On your way to school Now you can do it everyday By joining a Stanford carpool Promote: Campaigns

  13. Promote • Bus advertisements (outside and in)

  14. Promote • Targeted direct mail campaigns • Peak Hour Trip Task Force • Local media • One on one outreach • University champions • Videos • eUpdates Postcard

  15. Promote: Campaigns Poster

  16. Spring 2008 Postcard

  17. Spring 2008 Banner

  18. Spring 2008 Postcard

  19. Evaluation How did we do ? • Campus commute mode survey • Annual cordon counts • Commute Club/carpool participation • Parking permit sales • Marguerite ridership level • Commuter VMT/carbon footprint • Cars parked on campus • Response rates for promotions • Feedback from eUpdates, events and orientations

  20. University Employee Mode Splits (%)

  21. Peak Hour Commute Trips

  22. Commute Club Membership

  23. Commuter Parking Permit Sales Active Permits in Mid-February

  24. What’s in the future……

  25. Diesel-Electric Hybrids

  26. Evaluating University Travel

  27. Renewable Resources

  28. What YOU can do…… • Encourage alternative transportation use part-time OK • Alternative work hours • Avoid peak hour commutes • Referrals to commute planning • GO/Eco Pass/Commute Club reminders • Departmental rewards programs • Transportation perks in offer letters • Purchase Fuel efficient vehicles/use Zipcar • Minimize business travel • Serve as a role model

  29. http://transportation.stanford.edu Brodie Hamilton Director, Parking & Transportation Services (650) 723-5815 brodie.hamilton@stanford.edu

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