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Presentation Transcript
BRAND By Ting Huoy San Chan Hong Tah Lai Tze Wee
Understanding About Brand • Improve shareholder value • Maximize market with strategic boardroom discipline • Promise consistently delivered • Logo, trademark or other symbolic graphic act as a value of the brand
Roles of Branding • Increase product and services value • Act as attracting publicity • Quality preserve and enhance • Control of marketing activities
Example of Brands • Sony • Nokia • Motorola • Samsung • LG
Challenges' in Branding • Trading Mindset • Developing economy • Less focus on innovative • Intellectual Property • Regulatory effect
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