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BRAND

BRAND. Increased National Advertising Making investment to reconnect with consumer Dramatically higher reach and frequency than 2006 Upgraded Packaging Logo visible on all products Cartons redesigned for high-end, premium look Heightened Public Relations

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BRAND

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  1. BRAND • Increased National Advertising • Making investment to reconnect with consumer • Dramatically higher reach and frequency than 2006 • Upgraded Packaging • Logo visible on all products • Cartons redesigned for high-end, premium look • Heightened Public Relations • Strategic product placement • Media blitz for “WOW” fans

  2. PRODUCT • Timeless, Classic Design • New industrial design capabilities • Investment in Design Studio at Casablanca headquarters • No longer sharing Hunter resources • Hired experienced Design Director with high-end premium brand experience (e.g., Herman Miller, Thermador, Tropitone, prior Casablanca) • Retained full-time Design Consultant

  3. PRODUCT • Reassert premium position • Reinvent the high end of the line • Bold, aggressive designs • Introduce at least one “WOW” fan per year • New designs will be refined and well-executed • Innovative • Research-driven • Incremental, not cannibalistic

  4. PRODUCT • Breakthrough Technology • Proprietary • Exclusive to Casablanca • Ultra reliable • Not RF based • Two-wire functionality • Works independent of line voltage

  5. PRODUCT • Breakthrough Technology • 21st Century styling • Ergonomic design • Next-generation features • Open architecture • Retrofittable with installed base • SMART Home compatible • Expandable platform

  6. PRODUCT • Superior Motor Platform (XLP Plus) • Unsurpassed performance • Industry-leading air movement • Optimum blade pitch and CFMs • Provides for extra-long blade options • Lifetime reliability • Silent operation • Vibration-free • Low running temperature

  7. QUALITY • Upgraded Product Specifications • Reevaluated and tightened “General Specification” • Improved structural integrity of packaging • Surpasses all international shipping standards

  8. QUALITY • Expanded Quality-Control Operation • Increased engineering, testing, manufacturing, and inspection resources • Dedicated Casablanca staff in China • Improved issue identification and resolution • Manufacturing Partnership • Focused factory partner (Artisan in China)

  9. SUPPORT • Customer Satisfaction • Uphold “World’s Finest” promise • Hassle-free approach to repairs/returns • Promote goodwill, not ill will • Keep it sold! • Drive in-home service rather than RGA • Encourage consumer to call Casablanca, not return product to retailer

  10. SUPPORT • Simplified and Enhanced Warranty Policy • 90-day in-home warranty increased to 120 days • All Casablanca and Cosmopolitan fans now have lifetime motor warranty • Removed ceiling height limitations

  11. SUPPORT • Improved Service Network • Hired new National Service Manager • Increased service compensation rates dramatically • Expanding service network nationwide • Added 10 Authorized Service Centers in 2006 • Recruiting additional service centers in underserved areas

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