Virtualmob Corporate Presentation

1. Augmented Reality Solutions Provider Company Profile

2. Table of contents: • About Virtuamob • Augmented Reality Eco-system • Different types of AR • What we can do? • AR Sample Book? • Demos • Use cases • Marketing Statistics

3. What we can do ? 1 About Virtualmob

4. Who we are? • Virtual Mob, is a web 3.0 solutions based company; established in Switzerland , U.K. and Middle East and expanding to Asia (India, Singapore and Hongkong) and North America. • We offer unique expertise and skills within the digital AR ecosystem specializing in the following platforms/channels: • Augmented Reality (AR) solutions for • On-site • Online (ecommerce) • Mobile (mcommerce) • Kinect (Motion detection) • Mobile Marketing & Web based Solutions • Augmented Reality Markerless and Marker based • Location based advertising • Geo-fencing/Proximity Marketing (mobile coupons) • Visual Search + Image recognition • Ecommerce platforms with AR mix (Try live products)

5. Snapshot Of Our Clients …

6. What we can do ? 2 What is AR? AR ECO-SYSTEM

7. What is Augmented Reality(AR)?

9. Brands harnessing AR for shopping Online Shopping: Enabling users to buy consumer products instantly

10. ATOL Virtual Try-On Face Tracking  Augmented Reality App solution for Opticians, which allows customers to try on glasses virtually sitting at home on their PC or on the move via a mobile. Read More…..

11. BMW Z4 launch • BMW offered a printable target • Users would print the marker and experience the driving • Watch the video for more.

12. Watch try-on Experience • GQ lab readers, are able to try on the range of watches by holding up their wrist to the camera and seeing the watch appear on their wrist. • An excellent use of augmented reality marketing providing an interactive experience to engage with users.

13. Help Shoppers Buy • Enable user to try on the product virtually by placing your product t home. • Users can pick the product from an image gallery eg: sofa, and place in realtime to see if it goes with the current interior design.

14. What we can do ? 3 Push and Pull Mobile Evolution…

15. Where We Are Today? • Pull Scenario: The user needs to seek the technology themselves to discover information, for eg: Train timetables- launch the app, check the train timetable, to check if there are any delays or change of platform.

16. The Future: Push Push Scenario: Demonstrated as above augmented reality could be much smarter than this. Imagine leaving work and walking to the underground when suddenly you get a notification stating that the train you always get on has been delayed, but your favourite coffee shop is just around the corner, there is a deal on your favourite drink and actually your good friend has also been delayed and is with in the area. This is where push augmented reality will come into its own; when it’s personalised.”

17. Core Benefits

18. Augmented Reality is not just a novelty... www.virtualmob.co.uk

19. What we can do ? 4 PRACTICE AR WHAT WE CAN OFFER?

20. What we can offer?

21. Types of AR platforms: 1

22. Marker-based Tracking 2

23. 3 Marker-less Tracking

24. What we can do ? 5 Sample Book FOR AR By Virtualmob

25. Augmented Reality Street Marketing Campaigns Augmented Reality for Football Games for street marketing and shopping centers. Watch a video

26. Augmented Reality in Consumer Products Augmented Reality adds real value to traditional consumer products, packaging, magazines, cereal boxes, drink bottles etc, to create the AR experience.… To get a better understanding click here

27. Augmented Reality in Exhibitions / Events Create a truly unforgettable experience at your next event, live stage presentation, street marketing campaign or exhibition. Bring interactivity, life and dimension to a product's presentation. Lynx video : http://virtualmob.co.uk/videos/video_vault.html

28. Augmented Reality in Gaming Vodafone Netherlands has stepped up the potential of the medium, by launching a modern day variant of the playground classic ‘tag’ for the Google/OHA (Open Handset Alliance) Android platform. Vodafone introduced a game where players can‘tag’ each other using the HTC Magic phone via the camera and a specialised app. Watch an example of a video:

29. Bring printed ads to life!- AXA Insurance AXA Insurance in Belgium recently released an iPhone app designed to help people in the event of an accident, and to get their customers attention, they decided to launch it in an innovative kind of way… Bringing traditional full page print ads, with a digital twist by integrating AR. Watch the video:

30. VW Golf Convertible The application is launched the user is able to view and experience the vehicle as if it on site. A wealth of possibilities is offered, such as opening the roof, turning the car, checking details, changing the body colour or the style of the rims. Watch video

31. AR app for Mercedes car manufacturer AR car Configurator: Unlike traditional flash-based configurators, It allows you to design your car and turn the model around 360° by dragging the left mouse button. You can customize any part's color choosing from a configurable number of presets.
 The car is connected to a driving 3D experience or to a pre-ordering / booking system to book a live test or to initiate a follow up call..

32. AR for Telecommunications in Saudi Arabia Face tracking FB AR app for a giant telecom based in Saudi Arabia. To celebrate Saudi National day, Mobily decided to celebrate this day along with their fans by enabling users to place objects and paint face using the colors of Saudi flag. Around 100,000 users used this application and shared on their wall posts.

33. IMD Business School & Financial Times IMD is a leading Business School based in Switzerland. IMD’s business goal was to showcase innovative technologies by introducing AR in all their printed adverts. Engage users by having them to point at the WHY square and see the ad come to life (message from the business school). This advert is being Published in all Financial times, Economist and Airport lounges across the globe.

34. Philips AR Face-tracking app for Facebook/Web Objective: Philips wants to promote a new grooming product - but in the first instance we want to encourage as many people as possible (at the event and online) to "try on" different beard styles, take pictures of themselves and share them with their friends on Facebook and via email Generally: We want to drive traffic to the Facebook page.

35. AR for hospitality industry Introducing AR in different chain of hotels for the restaurant menus, which customers can scan with their smartphones to view a video of the dish being prepared. AR as a mechanism to tell the story behind their offerings, and allow guests to see different aspects of the hotel that they may not otherwise have noticed. As well as linking to text or videos, the codes can also be used to activate GPS functionalities that can help guests find their way around a hotel. Augmented reality view of chef cooking the dish in real world, information on nutrition diet, calories etc..

36. Traveleasy app for Luxury Hotels Booking app for restaurants, writing review, instant booking on rooms, virtual check-in to the hotel. More info……

37. Augmented Reality for Dubai Travel & Tourism Tourists and travelers can be provided with in-depth information of a countries culture, heritage, do’s and don'ts. Through Augmented Reality a visitor could even experience a country’s history and be far more involved in it than by just merely reading a book. Find out more.......

38. Augmented Reality for Cyprus Museum Augmented Reality Book At the educational station “Survey calendars excavations” with the augmented reality book the user can study the diaries of old and recent excavations of Kato Polemidia. While turning the book pages 3D models of ancient objects appear and the user can rotate and explore them by holding the book in his hands. With augmented reality becomes possible for the visitors to interacts with the virtual objects and understand better the ancient finds.  Watch a video

39. More examples and demos Please view our Blog section to view more demos or click on the link below to see our You tube videos: Blogging Channel http://virtualmob.co.uk/BlogWP/2011/07/augmented-reality-interactive-magazine-advertsiads/ http://virtualmob.co.uk/BlogWP/2011/07/audi-interactive-calendar/ http://virtualmob.co.uk/BlogWP/2011/04/nissan-qashqai-in-store-augmented-reality-experience/ You tube videos http://www.youtube.com/watch?v=FTUDwblgrPA http://www.youtube.com/watch?v=bJ6VMNW1ntA http://www.youtube.com/watch?v=QXKuJCap9Ps http://www.youtube.com/watch?v=x9Wlvqgm88w http://www.youtube.com/watch?v=fOHrPNIEWcs http://www.youtube.com/watch?v=I1xRSRnoJS4 

40. What we can do ? 6 AR STATISTICS

41. Key Facts

42. Key Facts Source: Juniper Research

43. Active Market Participation Source: Juniper Research

44. Active Market Participation : for POS Source: Juniper Research

45. How is AR being used? 100 80 60 40 20 0% Source: Juniper Research Jan 2010

46. Augmented Reality on the Move… Source: Juniper Research

47. Augmented Reality on the Move… Source: Juniper Research Source: Juniper Research

48. Augmented Reality on the Move… Source: Juniper Research Source: Juniper Research

49. Total Mobile AR Market (£m) Source: Juniper Research These 3 models, Incremental revenues are predicted to provide the largest share of revenues and pay-per-download the smallest share Source: Juniper Research

50. How we help? Insight – we constantly scour the horizon for what’s coming. We translate that into how you can harness it for your digital marketing campaigns.
 Strategy – we create or improve your digital marketing strategies to ensure they are profitable today and tomorrow. Training – ensuring your teams know what is coming, why it is important and how you can harness it.