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RSA Replacement Campaign for Int. Sales

Following EMC Corporation's acquisition of RSA Security, Aladdin aims to leverage this opportunity to expand its eToken market footprint. The RSA Replacement Campaign targets eToken distributors and VARs in international sales regions from November 1 to March 31, 2007. Support of up to $2,000 will be provided for promotional activities. The campaign will feature localized marketing tools, incentives for first conversion orders, and promotional materials. For more information, contact Yossi Geller at yosig@Aladdin.com. Good luck and good selling!

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RSA Replacement Campaign for Int. Sales

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  1. RSA Replacement Campaign for Int. Sales For Int. Sales Distributors/VARs Yossi Geller

  2. Objectives Recently, EMC Corporation, acquired RSA Security. As a result, Aladdin has an opportunity to bite into RSA market presence. - Inform RSA customers in specific regions about the acquisition and raise the issue of support and f • Get eToken out to more prospects… • Be more aggressive in pushing eToken to local VARs/prospects in respective Int Sales regions RSA Replacement Campaign

  3. Campaign Scope • Qualified for campaign:All eToken distributors/Channel in all Int. Sales regions • Duration: Nov.1 – March 31, 2007 • Support for partners - up to $2000 for activities* • * Support will be based on activity. Partners who use all suggested tools will receive support in the form of Co-op money. All promotion tools (banners, insert, etc) must be translated into local language. eTokenOTPAwareness Campaign

  4. Campaign Incentives (RSM) • Individual: For every first conversion order tokens you're entitled to: • Tokens ordered in Q4 2006Awards • Quantity Incentive in $ • 10-49 $150 • 50-99 $250 • 100-249 $400 • 250-999 $600 • 1000+ $1,000 eTokenOTPAwareness Campaign

  5. Campaign Tools • OTP Insert/Mailer • - Four fold insert/mailer can be provided as final printed document or artwork for localization. Outside Cover Inside Cover eTokenOTPAwareness Campaign

  6. Campaign Tools • On-line Banners • - We can provide dynamic and or static banners that link to a landing page. Dynamic Banner Static Banner eTokenOTPAwareness Campaign Banner on web Goes to landing page

  7. Campaign Tools • OTP Demo Kit The demo demonstrates in a real-life environment how eToken can easily be deployed and used for strong user authentication eTokenOTPAwareness Campaign

  8. Campaign Incentive • OTP Demo Kit eTokenOTPAwareness Campaign

  9. Campaign Tools • Support material • eToken OTP Brochure • OTP Success Story (Alpla) • OTP PPT Presentation • OTP Advertising • Competitive analysis • Other eTokenOTPAwareness Campaign

  10. For Further Information If you need additional explanation, assistance, or simply want to discuss the items noted in this presentation, simply contact me directly yosig@Aladdin.com or via your RSM. Good luck and good selling! eTokenOTPAwareness Campaign

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