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Product Launcher Formula Process Map The Beta Launch Process

Start. Team to deal with partners if launch is more than $100,000. Pre-launch Content. Get Partners. Get people interested. Promote to partners’ lists. Tell Stories. Endorsements. Use Authority. Internet. Build your list. TV/Radio. Use Multiple message media. Cell Phone.

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Product Launcher Formula Process Map The Beta Launch Process

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  1. Start Team to deal with partners if launch is more than $100,000 Pre-launch Content Get Partners Get people interested Promote to partners’ lists Tell Stories Endorsements Use Authority Internet Build your list TV/Radio Use Multiple message media Cell Phone Interact with prospects Print media Identify expectations through feedback Create Reciprocity Create Community Create interest Create Commitment Improve product Crushing offer for a limited time Implied scarcity Anticipation Beta Launch Product Launcher Formula Process MapThe Beta Launch Process

  2. Beta Launch Customers Controversy Interested prospects for the main launch Collect Feedback Collect Stories Create case studies Create videos Benefits achieved, catastrophe avoided, money made, wish fulfilled, etc. Fix Price Review/Improve product Create Social Proof Publicize using media Keep interacting – Refer to the Beta launch process Share with list Growth in list Make product ready Momentum Launch New Partners New Customers Remove Offer Review Price Trained List Use partners to grow list Offer Continuity Programs Does the existing price optimize revenue? Yes No Collect Feedback Continue interaction with list Change Price Keep the Price Prepare for Re-launch Repeat process for Re-launch Product Launcher Formula Process MapThe Launch and Post-Launch Processes

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