All you need to know about display adserving

1. All you need to know about display adserver https://www.djaxtech.com/

2. Display advertising is one of the prominent forms of online marketing. It is a visual kind of promoting your brand by using images, banners, and buttons. You can tell the display network that what demographics can be targeted with your ads. They serve your ads to the users who are suitable for your specifications and visit the websites that have opted into their display network. https://www.djaxtech.com/

3. Small to medium sized businesses are getting their names in the web by using these visual ads also known as display or banner ads. • Display advertising is the very important part of your online marketing strategy. • If someone who fits your specifications, clicks your ad, goes to your website and they may convert into a potential customer. • There are wide ranges of targeting options. They are estimation, forecasting and analysis of campaign performance according to the defined targeting options and display ad delivery. https://www.djaxtech.com/

4. Geo targeting:-Include and exclude the regions, cities and countries. • URL targeting:-Delivering the banner ads on pages which meet the URL rules. • Set time:-Here, we can set the time on frequency capping and delivery distribution of the banner ads campaigns. • Platforms and devices:-Targets on the defined operational systems and devices. https://www.djaxtech.com/

5. Audience targeting:-Delivering the ad using DMP (data about the visitors and their devices). • Black lists: It blocks the undesirable advertisers or creatives. • With our display advertising, it forecast the system algorithm calculates in real time, number of impressions, unique visitors within the period of profile activity. • Instantly, you can find the campaigns where you want to change the ad delivery setting or can extend the profile activity in case of under delivery. • Although, you can advertise with plain text based ads, display campaigns are more effective to reach the targeted audience. Banners which are used in display ads come in different shapes and sizes. https://www.djaxtech.com/

6. Djax display ad server: • Irrespective of the size of the advertising campaign, launching, optimizing, managing and tracking the results of your campaign will be exceptionally easy. • Use the features such as performance based optimization, mass uploading and our extensive targeting functionality in order to ensure the success of your advertising while minimising the time spent planning and launching the campaigns. https://www.djaxtech.com/

7. The process of launching and running the advertising campaigns with mass uploads, campaign import or export functionality and automatic performance based optimization. • Each and every campaigns combine with multitude of banner types, placements and targeting options such as language, IP, browser, time range, OS, retargeting etc. https://www.djaxtech.com/

8. You can target the customers who have already been to your site: • Retargeting is a kind of display advertising tactic in which you can show the ads to customers who have previously visited your site but didn’t take any action. • It is very important to think about how you can keep your brand in front of the consumers when they are browsing online, spending time online, and reading articles or outside of the search engines. • You can keep reminding the customers to come back to your website when they are ready to purchase. https://www.djaxtech.com/

9. Targeting the customers based on their behaviour: • In addition to targeting the customers who visited your site, you can also serve the ads to the consumer based on what they are searching for and other related site they are visiting. • These sites can be identified based on the content relevant to the services and your potential customer’s interests. • Similarly you can serve the ads to the consumers who share similar interests and behaviours as like your current audience. https://www.djaxtech.com/

10. Targeting can be precise based on specific address: • Display advertising which is intended to raise awareness for your business is usually targeting a large area like an metropolis, city or region. • It is also possible to target specific addresses and serve the ads only on the mobile devices of potential customers when they visit these locations. This is called geofencing strategy.  https://www.djaxtech.com/

11. Ads can be further served on their phones even after they leave your targeted address. • You should advertise compelling offers which entice consumers to take actions by coming back and convert that into customers. • The other important and possible strategy is to target your competitor’s locations and use your offers to bring the potential customers through your door. https://www.djaxtech.com/

12. The real success for display advertising is its visibility: • Tracking the Return on Investment (ROI) is important for all your marketing efforts, but you can’t attribute the customers’ conversion from the success of individual marketing channels. • Some of the channels whether it is traditional or online, it is more response driven whereas others serves to keep the business in front of potential customer so that they can purchase when it is ready. https://www.djaxtech.com/

13. The main motive of display advertising is to drive the impression which is the number of times your online audience sees your ads. • The more exposure you get through display advertising, the more likely your marketing efforts as a whole would help drive the results for your business. https://www.djaxtech.com/

14. Display advertising is growing rapidly and it can easily be triggered by understanding the user, their basic information, profile, interests, locations, search history or even past behaviour. • They are ultimate for branding campaigns as well as targeted conversion campaigns. • Djaxtech provides brilliant ad server products and solutions for your business needs. To know more about display ad serving of djax ->Click here. https://www.djaxtech.com/