1 / 6

Workplace Partnership for Life Campaign 2012 Outcomes and Engagement Strategies

The 2012 Workplace Partnership for Life Campaign aimed to enhance partnerships between hospitals and communities. Key initiatives included a letter from our CEO to hospital CEOs, follow-ups by Hospital Services Coordinators, and the collection of commitment forms. Notably, 24 of 28 hospitals participated, with 13 representatives attending a breakfast seminar for PR staff. Tools provided included backgrounders, CEO email templates, newsletters, PSAs, and creative assets for social media. This campaign successfully fostered engagement and collaboration within the healthcare community.

haley-cantrell
Télécharger la présentation

Workplace Partnership for Life Campaign 2012 Outcomes and Engagement Strategies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Workplace Partnership for Life Campaign 2012Brooke Connell, Marketing/PRPam Mayberry, LMSW, Hospital Services Coordinator

  2. What we did • Letter to hospital CEOs from our CEO about the campaign • Follow-up by Hospital Services Coordinators • Commitment forms from CEOs • Breakfast seminar with hospital PR staff

  3. Commitment forms

  4. What was the participation? • 24 out of our 28 A and B hospitals submitted commitment forms • 13 hospital representatives attended the PR breakfast

  5. What tools we provided • Backgrounder and fact sheet • CEO email templates • News release • Newsletter article • PSAs • Statistics • Creative files for web banners and posters • Ideas for how to take action • Social media, media relations, hospital communications, registry drives, events

  6. Questions?

More Related