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Impact of Government Legislation on Marketing and Consumer Behavior: A Case Study Analysis

In this tutorial, we explore the effects of government legislation, particularly the Environmental Protection Acts, on consumer and business responsiveness to environmental issues. Using a case study approach, we analyze how changes in government policy influence marketing strategies, consumer behavior, and corporate responsibility. Participants will gain insights into the importance of adapting marketing practices in response to evolving environmental regulations and the dynamic relationship between businesses and consumers in the context of sustainability.

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Impact of Government Legislation on Marketing and Consumer Behavior: A Case Study Analysis

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  1. Marketing tutorial Presentation

  2. Outline Marketing Highlight 3.2 – Question 1 Case study - Question 3
  3. Marketing Highlight
  4. Governments change!!! how would this affect consumers and business responsiveness to environmental issues?
  5. Legislation ENVIRONMENTAL PROTECTION ACTS
  6. NSW - 1997
  7. NEW Zealand labour government 2006 - Launched a two phase campaign to reduce emissions.
  8. PHASE one – 2007 Drivers encourage to consider effects of emissions. Urged to use public transport. Radio advertisement
  9. Phase two - 2007 Wider marketing scheme Practicals Low carbon diet Choke the smoke
  10. Results of campaign Decrease in emissions
  11. Examples of response Premium Group Ltd planted 58 trees in 2008 on behalf of Hewlett Packard clients in recognition of their efforts in recycling HP toner and ink cartridges.
  12. Carbon tax Australian labour Government – 2007 – Kyoto Protocol Implications for businesses and consumer
  13. Implications Will it increase or reduce consumer spending? Will it make business more efficient? Will consumers respond? Is it a disincentive to business?
  14. Case Study
  15. Question 3 What factors influence the increase in air travel in Asia noted in the case study?
  16. Popular tourist destinations E.g. Malaysia Air AsiaX- Kuala Lumpur and Australia’s Gold Coast.
  17. Quality Service Singapore airlines – Add value to service Greater seat width and length, adjustable leather headrests, in seat power supply, USB ports etc. Etihad airlines - chauffeured limousine service to the airport
  18. Low fares Tiger airways Air Asia X
  19. Expanded destination list Tiger airways
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