Keep saving water

2. Keep saving water Water and Sanitation Having water is a right and saving water is everyone’s responsibility. “Our Water, Our Pride – Amanzi Ethu, Ibhongo Lethu – Ons Water, Ons Trots”

3. Introduction Cape Town, • home to a growing population of 3.7 million people • a preferred tourist destination • a place with diverse cultures and communities • an abundance of local talent • creativity and livelihood but also • a water scarce area where changing weather patterns and economic development is increasing the demand upon available water resources to provide for daily needs.

4. Water Crisis looming(International & National)

5. Affected areas • George • Knysna • Plettenberg Bay • Port Elizabeth • Mossel Bay • Beaufort West ***** • Hermanus • Far South - City of Cape Town ***** Beaufort West - • Dam ran dry • Boreholes were drying up • Water needed to be transported there in 5lt containers and tankers

6. Beaufort-West Dam

7. Recent newspaper clips

8. More newspaper clips

9. Far South Peninsula

10. Demand Projections – Cape Town

11. Sectoral Water Use

12. Road since 2004 • Save our water – Save our City campaign • Implemented water restrictions • Achieved saving targets - thank citizens for their support • 2006 implemented Water By-Laws (incorporating 10% permanent savings) • Acknowledge role of Water Inspectorate • Acknowledge DWA for funding WDM initiatives

13. WDM Interventions • City first municipality in S A to implement a Water Conservation and Water Demand Management Strategy in 2007 • Achieved significant savings with projects, programmes and interventions of technical and community based nature over past 3 years • Will be necessary to accelerate the projects and programmes contained within the WC and WDM Strategy to achieve targets

14. Interventions to date • Successful pressure management in 13 areas including pressure reduction devices for 49 schools (areas include Khayelitsha, Mitchells Plain, Atlantis, Belhar, Brentwood Park, Delft, Langa, Pinelands, Plumstead, Fisantekraal, Browns Farm, Westbank, Mfuleni, Gugulethu, Langa) • 1693 consumer meters audited • 1775 meters fitted with automated meter reading devices • 20 574 consumer meters replaced • 17 998 consumer meters re-located & fixed • 70 652 water connection leaks fixed • Of the 22 wastewater treatment plants, 9 have the ability to extract the effluent before it enters the environment, 118 users are currently registeredwhich offsets 120Ml op potable water per day

15. Interventions continued... • More than 50 000 households visited with Integrated Leaks Repair Project • 341 Caretakers trained to date • 41 Schools visited and leaks repaired • 160HloniphaAmanzi workshops with 14 813 participants • Ongoing awareness campaigns including water by-laws, blockages, water leaks repairs, water conservation , Top 100 Industry workshops and staff interventions and other water issues

16. Why do we need a Water SavingCampaign? • Cape Town a water scarce area, changing weather patterns = lower winter rains, longer dryer summers • Current water storage in CT is 10% below last year and > 20% below the previous year • Dam levels in Far South reaching critical low levels • Recent customer survey indicated lack of understanding on water saving • Growth in Water Demand at 1.7% but still higher than anticipated 1%

17. Recent customer survey

18. Recent customer survey - recommendations

19. Main objectives and aims • To intensify awareness and encourage water savings • To create understanding of consequences of ignoring water savings • To create acceptance of water saving translating into action • To reach and influence target audience over a 3 year period AUDIENCETARGET .doc • To improve upon current awareness levels • To develop new partnerships and utilise existing ones

20. How will this be done? • Presentations to all staff • Workshops with partnering departments • Staff Competition • Media (internal) – e-nform, WaterComms, “on hold” messages on Call Centre line, bill inserts, website • Media (external) – radio ads and interviews, community newspapers, media releases, Billboards, Bus/taxi wraps, new media (Facebook, Twitter, etc) • Roaming Exhibition • Launch event • Extended programme – ongoing acitivities • Partnerships

21. Campaign Measurables Combination of:- • Pre- and Post-campaign Water balances • Customer Surveys 2012, 2013, 2014 • Total listeners – radio ads • Total readership – newspaper ads/articles • Total distributed material

22. Campaign slogan • Previous slogan - Saving water is a way of life • New slogan – Keep saving water

23. Campaign overall message Having water is a right and saving water is everyone’s responsibility.

24. Proposed water saving campaign • Approved strategy • Approved budget • Action plan: - Internal launch to all staff - External launch event - Extended programme - Parnerships (int & ext)

25. In order for the campaign to be successful, the support and co-operation from everyone is essential(Here is how you can play a vital role!)

26. you can pledge your support by; • Signing the water saving pledge • Encouraging all staff to support the campaign by also signing the pledge • Reporting water wastage, water losses and blockages, illegal water use and illegal water connections – contractors, developers • Reporting vandalism to council infrastructure – taps, meters, water installations • Repairing water leaks at home • Retrofitting with water saving devices where possible • Keep saving water

27. Pledge

28. Complaints, enquiries, suggestions Report broken water pipes, sewerage blockages and water leaks City of Cape Town 24-hr call centre 0860 103 089 or SMS: 31373 (max. 160 characters Give name, erf/account no., address & short description of problem

29. Keep saving water Having water is a right and saving water is everyone’s responsibility Thank you