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Welcome to Leo Burnett

Welcome to Leo Burnett. Leo Burnett founded the agency bearing his name on August 5, 1935. Built during the recession in Chicago Serving free apples to everyone who came Inspiring everyone by starting work at 5 am. The Leo Burnett Philosophy. Our Heritage. 1951

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Welcome to Leo Burnett

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  1. Welcome to Leo Burnett

  2. Leo Burnett founded the agency bearing his name on August 5, 1935.

  3. Built during the recession in Chicago Serving free apples to everyone who came Inspiring everyone by starting work at 5 am The Leo Burnett Philosophy

  4. Our Heritage 1951 Leo Burnett creates Tony the Tiger for Kellogg's Clients: 24 Employees: 292 Billings: $ 22.2 mn 2005 On its 70th anniversary, 23 LB offices make it to the Gunn creativity report Employees: 7000+ Offices: 96 in 84 markets 1965 The Poppin’ Fresh man is created for Pillsbury Fresh Employees: 1100 Billings: $ 188 mn Offices: 6 1981 LB USA serves up a smiling Happy Meal 1935 Leo Burnett opens his door and keeps apples outside Clients: 3 Employees: 3 Billings: $ 200,000 1974 The world falls in love with ketchup 1995 LB makes history with P&G Pert Plus in 36 countries Employees: 6300 Billings: $ 3.6 billion Offices: 43 in 36 markets 1955 The iconic Marlboro Man rides into history Clients: 25 Employees: 605 Billings: $ 70 mn

  5. 96 offices 84 countries Over 7000 passionate brand builders

  6. is Group Publicis Communications Company Groupe Publicis operates in more than 200 cities in 104 countries. Groupe Publicis is the 3rd largest communication group in the world

  7. Group Publicis in India

  8. SINCE 1981 SINCE 1954 SINCE 1971 SINCE 1988 SINCE 1994 SINCE 1988 SINCE 1974 SINCE 1952 SINCE 1988 Some Global clients SINCE 1988

  9. One of the most awarded agencies in the world 2009 Cannes Advertising Awards 10 Golds 6 Silvers 16 Bronzes

  10. India • Offices in Mumbai, Delhi, Bangalore and Chennai • Over 300 passionate brand-builders

  11. Our Journey 1995: CLB bags Coca Cola 1999: CLB becomes Leo Burnett India 2008 : LB wins Gold at Cannes for Luxor 1983: Arvind Sharma joins Chaitra 1972 : Chaitra Advertising Pvt Ltd 1987: Chaitra bags Heinz & P&G 1996 : Bajaj Auto comes to CLB 2004: LB launches its Digital+ BTL arm ARC

  12. Clients we handle in India

  13. Awards & recognition

  14. GoaFest 2007-09 Cannes 2007-09 2 Gold 2 Silver 5 Bronze 13 Finalist One Show 2007-09 1 Gold 2 Silver 5 Finalists 2 Grand Prix 6 Gold 15 Silver 41 Bronze Art Directors Club 2007-08 2 Gold 2 Finalists New York Festival 2007-09 1 Gold 3 Silver 8 Bronze 22 Finalists D&Ad 2007-09 4 Finalists Clios 2008-09 4 Finalists One of India’s most awarded … AdFest 2007-09 8 Silver 7 bronze 11 Finalists

  15. Media Spikes 2008-09 1 Silver 2 Bronze 9 Finalists London Int’l 2007-08 5 Golds 4 Silvers 2 Finalists ANDYs 2007-08 2 Silver 2 Finalists One of India’s most awarded … Adstars Korea 2007-08 1 Gold 4 Silvers 5 Bronze

  16. INDIA’S FIRST AND ONLY CYBER LION : LUXOR HIGHLIGHTERS Digital capabilities that match the best in the world

  17. 2003 and 2008 Leo Burnett Global Agency of the Year

  18. Our Offerings : Arc + Leo Burnett India Deliver Holistic Marketing Solutions Direct Marketing/CRM Interactive Marketing Events & Promotions Shopper Marketing Advertising • Brand Planning • Brand Strategy • Mass channel communications • Idea Generation • Creative Development • Creative Production • Digital Marketing Strategy • User Experience Strategy and Design • Digital Branding • Online Campaign Development • Digital Content and Creative Development • Website/Micro-Site Development • Technology strategy, application development, systems implementation • Digital Relationship Strategy and Management • Relationship Strategy • Segmentation/ Profiling/Consumer Analysis • Campaign Strategy and Management • Acquisition/Retention/Loyalty Programs • Multi-Channel Contact Management • Direct Response Creative • Database Strategy/Design • Sales Promotion Development and Execution • Trade Promotion Development and Execution • Product Sampling • Event Development and Execution • Sweepstakes/Games Development and Execution • Sponsorships • Consumer Retail Strategy- Channel, Category, and Retailer Strategy • Retail Environment Design • On-Premise and Off-Premise Activation Programs • Package Design • Merchandising/Displays/ Collateral www.arcww.in

  19. we believe that a truly bigidea is one that is not media-specific but one that can travel and amplify the message Our Philosophy

  20. Leo Burnett India : Agency Structure

  21. Arvind Sharma – Chairman Heads Leo Burnett’s operations across India, Pakistan, Sri Lanka & Bangladesh Member of the Global Think Tank: A collection of key managers to chart and constantly evolve the Agency’s business Member of the Leo Burnett Asia Pacific Management Team Leader of one of LB Asia Pacific’s New Business hubs

  22. Leading Leo Burnett’s creative drive 27 years of brand building via breakthrough creative work Is part of the Regional Creative Leadership team Has created the face of some of India’s best known brands KV Sridhar – National Creative Director

  23. Nitish Mukherjee - Managing Director Moved over as Managing Director of Leo Burnett after seven years at Orchard Nitish took Orchard from a single city start up to three-full fledged offices in Bangalore, Mumbai, Chennai and a presence at Delhi A career spanning twenty five years, built many a brand in the Indian advertising industry

  24. Rajeev Sharma – National Planning Director • One of the pioneers in Brand Planning in India • Rajeev is part of the Asia Pacific Planning leadership team • Which leads new strategic thinking in the region • Develops new strategic tools for use across offices • Has been instrumental in building several brands during his advertising career

  25. In Leo Burnett’s words … The work of an agency is intimately warm and human. We deal with human needs, wantsandhopes. In the end businesses are run by such people and our ideas must spark them to success …

  26. Agency Functioning • Client Servicing • Strategic Planning • Creative • Production • Studio • Films • Radio • Languages • Projects • Finance • HR/admin

  27. Client servicing • Brand Custodians • Managing current relationships • Understanding briefs • Coordinating within the internal departments • Delivery • Managing the Financials • Getting new business

  28. Creative • The creative output • Effective Creative that works in the market place, delivers the client’s objectives • Winning awards and recognition for the agency

  29. Strategic planning • Being the consumer’s voice in the creative process • Analyzing competition, market trends, and category to come up with insights • Researching the creative output • Constantly studying macro consumer trends • Providing the knowledge quotient

  30. Apples anyone ? If you reach for the stars, you may not catch one But you’ll never end up witha handful of mud

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