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JSC Business NEW BUSINESS MODEL OF KOMBINI

JSC Business NEW BUSINESS MODEL OF KOMBINI. Doyoung Park Osaka Gakuin University. 24/7/365 Kombini Paradise. The Age of Kombini. 2008 first half -Total sales volume of convenience stores exceeded department stores’ 3 trillion 6,559 billion yen (+3.2%) VS 3 trillion 6,171 billion yen (-2.7%)

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JSC Business NEW BUSINESS MODEL OF KOMBINI

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  1. JSC BusinessNEW BUSINESS MODEL OF KOMBINI Doyoung Park Osaka Gakuin University

  2. 24/7/365 Kombini Paradise

  3. The Age of Kombini • 2008 first half -Total sales volume of convenience stores exceeded department stores’ • 3 trillion 6,559 billion yen (+3.2%) VS 3 trillion 6,171 billion yen (-2.7%) • 10 years ago – 3 trillion 6500 billion yen behind • Department stores • 1991 : 9 trillion 7,130 billion yen • 2008 : 7 trillion 7,052 billion yen

  4. Seven & I Holdings • Seven & I Holdings • Sales 2008 • 5 trillion 6,449 billion yen (-1.8%) • Net benefit 923 billion yen (-29.3%) • Convenience store 2133 billion yen (+ 6.1%) • Supermarket 247 billion yen (-27.4%) • Department store 183 billion yen (-28.8%)

  5. X-Factors • What is the reason of convenience stores triumph? • 2008 factor – TASPO card • Long-term factors • Change of life style • Single and atomic household – small shopping • New service • Fast food and banking service • Private brand

  6. History of Kombini • The origin of convenience store • Dallas, Texas, US 1927 • Sold milk, egg and bread • Open 7 to 11 • First 24 hours schedule 1962

  7. History of Kombini • Seven Eleven Japan 1973 • Japan in the economic development • Mass production and mass consumption • Crisis of small retail shops • American convenience store – new business model for Japan • Itoyokado ( Seven & I Holdings) • Toshifumi Suzuki • Franchise system

  8. First Seven Eleven in Japan Toyosu, Tokyo

  9. Ohio, US 1939 Daiei imported Lawson to Japan 1970 No Lawson in US anymore First Lawson in Toyonaka, Osaka Currently Mitsubishi Lawson

  10. Japanese Original

  11. Est 1987 • Free from foreign control • Advanced to Asian market

  12. Kombini War • Seven Eleven, 2 tr 3432 bl, 10303 • Lawson, 1 tr 2850 bl, 7821 • Family Mart, 9544 bl, 5770 • Circle K, 4805 bl, 2651 • Sunkus, 4304 bl, 2200

  13. New Business Model • Family Mart • T point card • Electric money

  14. New Business Model • Regular Lawson

  15. Lawson 100

  16. Natural Lawson

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