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Defining a Digital Rights Approach for Public Television: A Framework for New Media Engagement

This document presents findings from the Digital Rights Working Group, focusing on how public television (PTV) can effectively transition its core mission to new media platforms. It emphasizes the importance of providing public service content with maximum access via various means—including streaming, downloading, and podcasting—while exploring revenue generation methods that sustain free content access. The report tackles both strategic and tactical questions, advocating for local initiatives and small experiments to ensure long-term sustainability and public service relevance in a digital landscape.

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Defining a Digital Rights Approach for Public Television: A Framework for New Media Engagement

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  1. Defining a Digital Rights Approach for PTV: Findings from the Digital Rights Working GroupOctober 2006

  2. The Strategic Question STRATEGIC How should public television’s core mission translate onto new media platforms? By offering… Public Service Content with the… Maximum Possible Access Streaming Download to Phone Broadcast Podcasting Download to Own VOD

  3. The Strategic Question: A Fundamental Approach How can we broadly achieve this strategy? INITIALLY… THEN… All content free on all possible platforms. . Where appropriate, generate revenues…. …where sustainable, maintain free access to content

  4. The Tactical Question TACTICAL What combination of programs and platforms sustain PTV's mission over the long term? Assess Rights Individually Benefit the Entire System Small Experiments Now

  5. Next Steps How do our five principles inform our next steps? STRATEGIC Serve the Public Educational Initiatives Maximize Access The Digital Archive TACTICAL Assess Rights Individually System Consultations Benefit the Entire System Local Initiatives Small Experiments Now Experimental Initiatives

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