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Dream Venue Design: Enhancing Sports Experience

Share your favorite and least favorite stadiums or arenas with your neighbor. Understand what factors contribute to a good or bad sportscape experience, including parking access, design, décor, layout, signage, and cleanliness. Explore ways to improve parking, enhance architectural design, interior décor, and facility layout. Discuss the impact of seating comfort, equipment quality, scoreboards, and cleanliness on fan experience. Design your dream venue with ideal food service, quality standards, signature food items, and technology integration for better customer service.

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Dream Venue Design: Enhancing Sports Experience

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  1. Chapter 7 Build it and they will come

  2. What is your favorite place? • Share with your neighbor your most favorite and least favorite stadium or arena. • Which sportscape factors make the good one good? • Which sportscape factors make the bad one bad? • Parking access • Architectural design & appearance • Interior décor • Facility layout • Wayfinding signage • Facility space • Seat comfort • Equipment quality • Scoreboards and sound systems • Cleanliness • Perceived crowding

  3. Parking access • Who has bad parking? • What can be done to improve parking access? (137)

  4. Parking access • Who has bad parking? • What can be done to improve parking access? (137) • Employ enough __________ • Add ________ • Arrange ________with police • Offer ________ before/after • Provide _______service free

  5. Architectural design • Why do facilities of all kinds need renovation or replacement? Are stadiums any different?

  6. Interior Decor • How could your university improve the interior décor of facilities?

  7. Layout and wayfinding signage • Top 10 reasons why signs are important…

  8. Seriously… • What is the importance of visualization? • How can wayfinding markers help? • How should seat sections be marked?

  9. How do you react to crowds? • Depends on whether you are: • Task-oriented or • Stressed • Socially-oriented • Excited • Which one are you usually?

  10. Crowding effects • How does crowding reduce food service revenues? • What makes you not want to get out of your seat to get food?

  11. Furnishings: seats, equipment, electronics • Which of the 11 elements in the checklist on p.144 will you excuse if it’s broken? • Which of these is really irritating if it’s not working? • Whose fault is it?

  12. Cleanliness • How can you get fans to help keep the place clean? • What do fans assume if the place isn’t clean? • Disorganized • Don’t care • Can’t afford staff

  13. Design your dream venue! • What food service would you provide? • What service quality standards would you implement? • What would your signature food item be? • How could you use technology to improve customer service? • How would you offer great service to families? • How would you control fan behavior?

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