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Pimp My Tee "You design it, we Pimp it."

Pimp My Tee "You design it, we Pimp it.". CONTENTS. • Messaging Recap • Personas Recap • Information Architecture •Wireframes • Creative Big Idea •Mood Boards • Creative Executions. MESSAGING RECAP.

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Pimp My Tee "You design it, we Pimp it."

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  1. Pimp My Tee"You design it, we Pimp it."

  2. CONTENTS •Messaging Recap • Personas Recap • Information Architecture •Wireframes • Creative Big Idea •Mood Boards • Creative Executions

  3. MESSAGING RECAP • Overview: At Fourth and South Street in Philadelphia, Pimp My Tee opened in April of 2009, offering a unique retail experience for T-shirt wearers of all ages, races, genders and sizes. • Brand Challenges: The main challenge Pimp My Tee faces is its lack of awareness in the online custom clothing. On top of that, Pimp my tee lacks interactivity and a presents outside of Philadelphia. • Position & Strategy: To create a user friendly online community that will be the first choice for anyone looking to stand out, stay fresh and fly.

  4. Current Web Info.

  5. PERSONAS RECAP “Philles All Day” Williams Needs a new Phillies tee before the game Watches baseball regularly Goes to the Phillies games whenever she can Likes custom Phillies gear • Brian “B-Boy” Peters • Gotta find a bomb outfit, needs to be one of a kind • Dances as a hobby • Sneaker collector • Plays videogames • Goes to parties

  6. TACTICS AND SUCCESSMEASURES Tactics • Create a one of a kind presence • In and outside of the store • One that will connect with their users • Returning customers will become eligible for deals and discounts • Members can also create content and be rewarded when their content is used • Success Measures • Pimp My Tee must keep their customers loyal • Users must come back to Pimp my Tee • Achievable by guaranteeing them a one of a kind custom shirt • Minutes per view is key • Too complex of a site, the less items ordered

  7. INFORMATION ARCHITECTURE

  8. Home Page Wire Frame

  9. COMMUNITYWIRE FRAME

  10. Creative Big Idea • We want to be more than just a customization shop. • We want users to come together and share ideas. • We want them to be their own artist.

  11. Home Page

  12. Homepage 2

  13. Grab a Cane

  14. Whip it Up

  15. Pimp it Out

  16. Be a Pimp

  17. Traemackoulious • Keisha Woodson • Ahkeem Smith • Ryan Mackey • Erik Escalante Thank You

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