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Sharing as a Career: Becoming a Social Media Professional

Sharing as a Career: Becoming a Social Media Professional. Leslie Hancock, M.A., M.Ed. Lhancock.com @ LeslieHancock. “Doing” Social Media vs. Being Socially Engaged. Job Titles and Salaries in Austin (per Onward Search & indeed.com ). Internships (unpaid or $10-$15/hr.)

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Sharing as a Career: Becoming a Social Media Professional

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  1. Sharing as a Career:Becoming a Social Media Professional Leslie Hancock, M.A., M.Ed. Lhancock.com @LeslieHancock

  2. “Doing” Social Media vs. Being Socially Engaged

  3. Job Titles and Salaries in Austin(per Onward Search & indeed.com) • Internships (unpaid or $10-$15/hr.) • Freelancing/Consulting ($25-$50+/hr.) • Doing SM as part of a broader role (varies) • SM Copywriter ($15K-$40K/yr.) • SM Specialist ($30K-50K/yr.) • Community Manager ($40K-$55K/yr.) • SM Marketing Manager ($50-$80K/yr.) • Director to Executive ($100K+)

  4. Skills Needed • Familiarity with tools & ability to learn more (Facebook, Twitter, Pinterest, FourSquare, Wordpress, HootSuite, etc.) • Strong written communication skills • Some technical ability (CSS, HTML, graphics) • Analytical skills

  5. Leslie HancockLHancock.com@LeslieHancockLeslie@LHancock.com

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