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Social media is a powerful fundraising tool that enables individuals and organizations to utilize their networks effectively. By fostering connections, making new friends, and creating a sense of urgency, you can maximize your fundraising efforts anytime, anywhere. Consider your goals and choose the appropriate platforms like Facebook, Twitter, and LinkedIn. Whether you're fundraising for a special project or general needs, understanding your target and timeline is crucial. Explore various fundraising platforms like GoFundMe and Kickstarter to reach your audience and achieve your financial goals.
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Why use Social Media? • Utilize your network • Make new friends • Anywhere/anytime • Develop a sense of urgency
How to get started • Consider using CAUSES if your network is weak • Need your network in place • Website • Facebook • Twitter • LinkedIn • Email distribution
Why are you fundraising? • Special project • General needs • Person • Infrastructure
Considerations • How long will your campaign last? • When will you get your funds? • What is your target amount? Do you have a target? • How likely that you will achieve your target? • Are you essentially “selling” an object? • Do you have an army/tribe?
Timeline • Select fundraising platform • Develop your campaign tools – message, video, print, backer rewards etc • Integrate campaign with other initiatives • Consider time of year and competing priorities
Platforms We Have Used • Gofundme • Kickstarter • Crowdrise • Indiegogo
Many Others • Causes • Donate Now/Network for Good • DonorsChoose • FirstGiving • Givezooks • Help Attack! • Jumo • JustGive • Razoo • SocialVibe • Sparked • Fundly • Chipin • SpotUS • Start Some Good • RocketHub • SonicAngel • Appbackr • ……..