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MORE THAN A THOUSAND WORDS. PHOTOGRAPHY, PHOTOJOURNALISM AND ADVERTISING

MORE THAN A THOUSAND WORDS. PHOTOGRAPHY, PHOTOJOURNALISM AND ADVERTISING. università degli studi di pavia facoltà di economia, giurisprudenza, ingegneria, lettere e filosofia, scienze politiche corso di laurea interfacoltà in comunicazione, innovazione, multimedialità. Supervisor:

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MORE THAN A THOUSAND WORDS. PHOTOGRAPHY, PHOTOJOURNALISM AND ADVERTISING

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  1. MORE THAN A THOUSAND WORDS. PHOTOGRAPHY, PHOTOJOURNALISM AND ADVERTISING • università degli studi di pavia • facoltà di economia, giurisprudenza, ingegneria, • lettere e filosofia, scienze politiche • corso di laurea interfacoltà in • comunicazione, innovazione, multimedialità • Supervisor: • Dear Professor Dossoni • Assistant Supervisors: • Dear Professor Da Milano • Degree dissertation by • Enrique Y. Carmona Velazquez

  2. Introduction • Photography Changes Everything • Degree dissertation by Enrique Y. Carmona Velazquez

  3. The Origins • Need for a representation of the world • The First Photograph • Camera Obscura • The First Negative • William Talbot • Degree dissertation by Enrique Y. Carmona Velazquez

  4. Its Impact On Society • The Power of Photography to Modify Cultural Processes and the Public Opinion • Cameras became indispensable tools in daily life, combining with the meanings of social rituals. • Degree dissertation by Enrique Y. Carmona Velazquez

  5. Contemporary Photography • Digital Photography and Generation “Y” • The use of images in social networks, in advertising and those taken in everyday life, make western cultures the greatest exponents of visual mediation. • Degree dissertation by Enrique Y. Carmona Velazquez

  6. Visual Consumerism Photography and the Culture of the Self • “#Selfy” • Degree dissertation by Enrique Y. Carmona Velazquez

  7. Advertisement Photography • The marketing of products has made advertising photography the leading business activity of the photographic work due to its volume, its technique and creativity. • Degree dissertation by Enrique Y. Carmona Velazquez

  8. Originality, Cliché and the Innovations • Photographing emotions to incite us to buy • Any emotion… • Degree dissertation by Enrique Y. Carmona Velazquez

  9. Culture Jamming • Monkey wrenching the media giant • Using irony to create shock, anger or fear, and thus create political mobilization, promote a change in consumer behavior or in the social vision of what is regarded as the standard of beauty. • Advertising reversing the wrench • Degree dissertation by Enrique Y. Carmona Velazquez

  10. Photojournalism: origins and the Golden Age • The practice of illustrating news with photographs was made possible thanks to the development of printing and photography innovations that occurred between 1880 and 1897. • Degree dissertation by Enrique Y. Carmona Velazquez

  11. The events that have influenced the photojournalism of the XXI century • New technologies and the born of citizen photojournalism • Degree dissertation by Enrique Y. Carmona Velazquez

  12. Crisis of Photojournalism and Limits of Amateur Photography • The popularity of the citizen as the protagonist in the field of photojournalism means that it can no longer be developed exclusively by professionals, but by anyone with a mobile phone. • Degree dissertation by Enrique Y. Carmona Velazquez

  13. Final Conclusions • Photography is not only the one that is framed, it broadcasts news, sells clothes, stimulates the economy and change the course of history. • The increase in the quantity of images that we produce, and the enthusiasm with which we share them on social media, point to the fact that we are shaping a new relationship with photography and thus also with what is around us, to the point of modifying the human behavior instilling the need for visual literacy. • The digital revolution has meant that every person can become a photographer capable of producing all kinds of multimedia content, sometimes breaking into professions, such as photojournalists, who claim amateur photographers need adequate training. • In some cases, the desire to document, to make visible the most important aspects of a situation can put into play, as in the case of war, the very life of the people. • Degree dissertation by Enrique Y. Carmona Velazquez

  14. Thank you for your attention! • università degli studi di pavia • facoltà di economia, giurisprudenza, ingegneria, • lettere e filosofia, scienze politiche • corso di laurea interfacoltà in • comunicazione, innovazione, multimedialità • MORE THAN A THOUSAND WORDS. • PHOTOGRAPHY, PHOTOJOURNALISM AND ADVERTISING • Degree dissertation by Enrique Yavel Carmona Velazquez

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