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Experience a Masterpiece

Experience a Masterpiece. WHAT IS A CVB?. CVB ORGANIZATIONAL/FLOW CHART. A-CC. Classic Center Authority Board. CVB Adv. Bd . CVB. Stakeholders. Attractions. Lodging. Restaurants. Retail. WHAT WE DO Serve as a catalyst for action Compete for visitors.

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Experience a Masterpiece

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  1. Experience a Masterpiece

  2. WHAT IS A CVB?

  3. CVB ORGANIZATIONAL/FLOW CHART A-CC Classic Center Authority Board CVB Adv. Bd. CVB Stakeholders Attractions Lodging Restaurants Retail

  4. WHAT WE DO • Serve as a catalyst for action • Compete for visitors

  5. Bureaus Target Three Market Segments: • Individual Consumer/Leisure • Motorcoach/Group Tour • Meetings/Conventions

  6. OUR MISSION IS TO SELL ATHENS

  7. HOW WE DO IT

  8. TARGETING LEISURE TRAVELERS: • Advertising • Brochures • Visitors Centers • Consumer/Trade Shows • Fam Tours • Public Relations

  9. Familiarization (Fam) Tour

  10. COOPERATIVE MARKETING

  11. Top 25 Arts Destination • An e-mail “get out the vote” campaign landed Athens on AmericanStyle Magazines Top Arts Destinations list for 2002!

  12. HOW WE ARE FUNDED

  13. FY02 HOTEL-MOTEL TAX: $1,285,303 + CVB’s Portion: $403,842

  14. MEETINGS AND TOURISM IS THE LARGEST SERVICE INDUSTRY IN THE WORLD.

  15. TOURISM IS THE SECOND LARGEST INDUSTRY IN GEORGIA. TOURISM IS A LEADING INDUSTRY IN ATHENS. ($144+ million, ‘01 tourism expenditures)

  16. THE AVERAGE TOURIST SPENDS $117.00 PER PERSON PER DAY.

  17. TOURISM IS GOOD FOR GEORGIA BECAUSE: • It pumps millions of dollars of new money into the community. • It supports over 200,000 jobs. • It stimulates small business development. • It helps to support over 9,000 businesses across the state.

  18. NOW THAT YOU KNOW: HELP US SPREAD THE WORD!

  19. Volunteers

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