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Principles for Powerful Presentations

Principles for Powerful Presentations. Presentation Questions. Why are you doing the presentation? How much time do you have? Who is the audience? (more later) What is the tone?. Define the Audience. Who is in the audience? Know their needs Know their expectations Know what they know

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Principles for Powerful Presentations

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  1. Principles for Powerful Presentations

  2. Presentation Questions • Why are you doing the presentation? • How much time do you have? • Who is the audience? (more later) • What is the tone?

  3. Define the Audience • Who is in the audience? • Know their needs • Know their expectations • Know what they know • Have reserve material

  4. Develop Content • Use a known purpose • For Us – The Previously Written Report • Create Slides from an Outline (minimum) • Title Slide • Introduction • Key Points • Conclusion

  5. Edit Content • Short Phrases • Concise Text • Consistent Verb Tense • Strong Active Verbs • Eliminate Excess Modifiers • Few Prepositions

  6. Simplify the Content • Limit – one key concept per slide • Use the 6x6 Guideline • Limit – Slide to six bullets • Limit – bullet to six words

  7. Additional Content Suggestions

  8. Stand and Deliver Actually giving the presentation to a live audience in real time.

  9. Techniques to Consider

  10. Delivery is up to you • Practice makes perfect • Arrive early on the big day • Maintain eye contact • Speak slowly, clearly with sufficient volume • Test your range • Allow time for questions either – during or after

  11. What is Persuasion? The art of persuasion is the art of finding the best available means of moving a specific audience in a specific situation to a specific decision

  12. The Persuasion Triangle Presenter (Ethos) Audience (Pathos) Subject (Logos)

  13. Persuasion in the Real World Audience Presenter Your Needs & Interests Their Needs & Interests Subject Your Program’s Needs & Accomplishments

  14. Persuading is like making a candle • Melt • Mold • Harden & Ignite! Adapted from E.M. Griffin. The Mind Changers. Wheaton, Illinois: Tyndale Publishers, 1976.

  15. Melting Resistance • To Raise Resistance: • Be insincere • Shout “You’re wrong!” • Use weak humor • Guilt trip them • Use improbable threats • Lecture them • To Melt Resistance • Be honest • Find common ground • Use humor carefully • Appreciate what they are already doing • Give realistic pros and cons • Ask them to make your case Try to melt resistance before meetings

  16. Molding Opinion:Know your Audience • They are concerned about local issues and local people • Make local arguments • They make decisions with both their minds and hearts • Appeal to both • They feel financially pressured • Show how your programs save money or bring new money into the community

  17. Molding Opinion: Know what moves your Audience • What do they all commonly want? • They want happy & healthy constituents • They want the respect of others • They want to be responsible leaders • They want a successful community • They want to hear success stories • They want to avoid pain and failure • Show your programs meets their needs

  18. Molding Opinion:Present Professionally • To trust you, your audience must believe you are a competent person, a professional • Present information accurately • The data • The names • The spelling & grammar

  19. Molding Opinion:Present Personally • Never talk down to or over the heads of your audience • Tell your story simply • Use short simple sentences • Show rather than tell • Illustrate with short stories of success

  20. Molding Opinion:Make your argument clear • Answer basic questions (5W’s & H) • Show the real, positive results achieved by your program to meet real needs • Show what your program has done • Show what your program will do • Show what your program cannot do if not funded and what the cost will be to the community

  21. In Closing, IGNITE! • People may feel for you and agree with you, but if they do not act on your behalf, your presentation fails its purpose

  22. Harden & Ignite!:Believe in your cause • To ignite others to support your cause, first YOU should be on fire • Why should others care if you do not? • You show your convictions by your • Passionate presentation • Confident presentation • Positive presentation

  23. Harden & Ignite!:Summarize & Seek a Decision • Summarize what you already agree on • Smile • Assume the best • Make a specific request • Be thorough but . . . • Be brief

  24. Principles for Powerful Persuasion Melt Resistance Mold Opinions • Know your audience well • Make your argument clear • Present personally & professionally Harden & Ignite! • Believe in your cause • Summarize & make a specific request

  25. Does it always work? • Of course not! • Some people come equipped with closed minds (They’ve already decided) • Some people come with busy minds (They aren’t really listening to you) • Some people will not agree with you (so if you can’t convince them, at least help them be sorry they can’t agree with you)

  26. Remember…. • The people expect us to be accountable – to show the positive results of our land-grant programs • So inform the people about the difference you are making in people’s lives • Show the people that your services are vital to growing communities • Ask the people for active financial support without apology

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