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Career Progression at SwimMAC

As the Director of Coaching at SwimMAC Carolina, David Marsh leads with a strong commitment to the core values of teamwork, integrity, and excellence. The organization aims to develop premier competitive programs, including an Olympic Prep Team, while maximizing revenue and community engagement. SwimMAC focuses on fostering a positive member experience, enhancing communication with stakeholders, and maintaining high operational standards. Through character development, technical training, and an inclusive approach, SwimMAC nurtures young athletes aged 6-9 in the NOVA group, encouraging their love for the sport.

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Career Progression at SwimMAC

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  1. Career Progression at SwimMAC David Marsh Director of Coaching SwimMAC Carolina

  2. Core Values Govern the operation of the business and its conduct/relationships with all stakeholders (members, staff, vendors, community, etc.) Teamwork Excellence Commitment SwimMAC Carolina Integrity Leadership Development

  3. Building the foundation: SwimMAC Carolina Result SwimMAC Vision Build and maintain premiere competitive program; support and develop Olympic Prep Team structure and management Develop and maximize revenue channel with emphasis on fiscal responsibility, stability, and cost control Raise level of community awareness and involvement Develop a positive member experience that encourages participation Build and maintain infrastructure, information systems, and facilities Strategic Objectives Foundation Communications Core Values Teamwork Commitment Integrity Development Leadership Excellence

  4. SwimMAC’s StakeholdersHow S-P-I-C-E are we? Society: The communities we serve, USA Swimming, NC Swimming, government agencies, the media. Partners: Suppliers, strategic alliances, including materials suppliers, services providers and professional firms. Investors: Parents, businesses, USOC and donors. Customers: Athletes, parents, schools, other swim teams. Employees: Part- and full-time employees, coaches, administrators, their families, and professional associations. Source: “Firms of Endearment”

  5. The Big Priorities • Career- Year- Season- Adaptation phase- Meets (Big- mid-season- skill meets)- Practice- Camps- Breaks • Character Development (moral conduct, toughness) • Technique (DPS vs. Tempo, Bodylines, Legs) • Training (“Practice”) Base skills- Aerobic- Details • Versatility (IM, 400-500 focus, multi-event) • Excellence intentions, College considerations, experiential opportunities • Fun, relationships,

  6. A Sampling of the Curriculum

  7. MARLIN DIVISION NOVAThe NOVA group is designed to introduce youngsters ages 6 – 9 to competitive swimming. The focus is almost entirely on teaching fundamentals, developing balance, basic motor skills and coordination in the water. The number one goal is to teach young children to love the water and love the sport.

  8. Gold

  9. Blue Group

  10. Senior 1

  11. Questions? • www.SwimMACcarolina.org • dmarsh@swimmaccarolina.org • www.speedousa.com In honor of: Richard Quick Jimi Flowers

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