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Problem

Problem. Only one-third of Kentuckians know that coal generates 90 percent of our electricity. Solution. difficult impossible. Solution. The difficult I’ll do right now. The impossible will take a little while. Billie Holiday, lyric by Bob Russell. Characteristics of a campaign.

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Problem

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Presentation Transcript

  1. Problem Only one-third of Kentuckians know that coal generates 90 percent of our electricity

  2. Solution difficult impossible

  3. Solution The difficult I’ll do right now. The impossible will take a little while. Billie Holiday, lyric by Bob Russell

  4. Characteristics of a campaign • Long-term • Focused • Strategic

  5. Carrying out a campaign • Know your message • Stay on message • Use resources It’s the economy stupid

  6. Taking inventory--resources • Important, complex issue • Limited member knowledge • Members split on environmental issues • Strong legislative, technical expertise • Effective communications

  7. Only one-third of members know that coal generates nearly all the electricity in Kentucky 2008 survey

  8. 59% of members say Kentucky co-op rates about the same or higher than the national average

  9. Members split on global warming 2008 survey

  10. Utilities do a good job protecting the environment 2008 survey

  11. Communication can increase knowledge and change attitudes

  12. Key messages • Reliable and affordable • Electricity costs will increase • Coal crucial to Kentucky’s low rates • Energy issues are complicated • You can reduce your own electric bill

  13. Complicated issues–keep it simple

  14. Complicated issues–keep it simple

  15. Complicated issues–stay on message

  16. Complicated issues—use your resources

  17. Complicated issues–use your resources • Know your message • Stay on message

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