Professional Color for Busy Workgroups

1. Professional Color for Busy Workgroups Lexmark C780n, C782n and X782eBrilliant Color and Exceptional Performance

2. Changing User Perceptions of Color Printing COST QUALITY Myth: Color is too expensive for my business. Truth: Over the past fewyears, the cost of printing incolor has dropped significantly. Myth: Color lasers cannot produce true-to-life images. Truth: Technology has improved. Today, color lasers can produce excellent image quality that will print wonderful images. VALUE Myth: I can get by with a black & white printerin my office. Color doesn’t really matter. Truth: Color makes a difference. Color helps messages be more memorable, professional and impressive.

3. Understanding Targeted Color Users Understanding Targeted Color Users Who Are They? User Needs Targeted User Importance of Color How Much Do They Print? Communicators Executives Marketing/Adv. Corp.Comm Creative Design • High-quality color prints • Produce professional output on variety of media • Additional features on device for convenience • Color is critical for most documents • Wants to impress external clients with a professional image • 2800 pgs./mo. on a laser printer • Prints a wide variety of output –brochures, presentations, etc. Color is Everything Workgroups Accounting Finance Admissions R&D • 3000 pgs./mo. on a network laser • Standard business documents are printed • Color laser with basic features, but excellent B&W CPP is important • Needs high paper capacity • B&W used most of the time, but uses color for special print jobs • Can justify the expense of color Office Color • High-quality color with true-to-life images • Small, quiet printer • Convenience printing that doesn’t cost much • 1500 pgs./mo. on a printer or AIO • 50% of what is printed is for clients • Prints on a wide variety of media • Color critical on certain documents • Variety of output • Wants to compete with larger competition and look professional Owner/Exec Small Business Sales person Color on My Desk VIPs Executives Customer Service Admissions Education • Color is critical for most documents • Wants to impress external clients with a professional image • 1500 pgs./mo. • Outsources more color pages than prints directly • Good looking printer • Security features • Fully featured “The Suit” Source: Lexmark Color Segmentation Study, May 2005

4. Choosing the Device That is Right for You • Fast! Up to 35 ppm in black and up to 31 ppm in color • 6/10K cartridges • Networking standard Versatile and reliable color printing for busy workgroups C780n • Increased speed- Up to 40/35 ppm • Higher toner yields- 6/10/ 15K ctgs. • Add. paper handling options • Output finishing options • Upgrade to MFP Enhanced color performance for medium to large workgroups with output finishing options and ability to upgrade to a multifunction device C782n Advanced color multifunction device featuringcolor touchscreen scanner for customizable solutions and improving office productivity • Built off the Lexmark C782n • Color e-Task interface • Ability to integrate with solutions and services X782e Optional features: Duplex unit, extra tray, high capacity input, output expander, StapleSmart ™ finisher, envelope feeder, mailbox bin, outdoor media drawer, and banner tray

5. Advantages of an MFP Copy Fax Device consolidation - Ease of use - Affordability- fewer devices to service - Greater control of printing environment Print Scan Lexmark X782e Productivity - Color e-Task interface - Customizable horizontal and vertical solutions - Document management and workflow needs Color e-Task interface

6. Benefits to Small Businesses High-quality and wide variety of output Device consolidation Manage your printing costs:ColorSaver ™ Color Print PermissionsCoverage Estimator Networking

7. Excellent performance and value in both black and white and colorPrints up to 40 (letter)/ 38 (A4) ppm in blackand up to 35 (letter)/ 33 (A4) ppm in color* Supportsheavy workloads High-yield toner cartridges Benefits to Large Workgroups Opportunity to expand your printer into amultifunction device, enhancing productivity

8. Built for Business: Quality & Design Professional productivity features High-yield toner cartridges Broad support for unique media Networking standard Convenient USB port

9. Built for Business: Quality & Design Convenient USB port Customizable touchscreen for common tasks Integrates with Lexmark solutions Additional paper options Color e-Task Interface ADF for scanning and faxing Duplex scan and output capabilities

10. C780n Competition Data as of: March 2007

11. Lexmark C780n vs. HP CLJ- 3800n Data as of: March 2007 Lexmark C780n HP CLJ- 3800n Green = Advantage Red = Disadvantage Gray = Same

12. C782n Competition Data as of: March 2007

13. Lexmark C782n vs. HP CLJ- 4700n Data as of: March 2007 Lexmark C782n HP CLJ- 4700n Green = Advantage Red = Disadvantage

14. X782e Competition Data as of: March 2007

15. Lexmark X782e vs. HP CLJ- 4730 Data as of: March 2007 Lexmark X782e HP CLJ- 4730 Green = Advantage Red = Disadvantage

16. Put Lexmark to Work for You 75% of the top banks, retailers and pharmacies use Lexmark. Isn’t it time to put Lexmark to work for your important company?