Run with the Handango Commerce Engine

Run with the Handango Commerce Engine February 2005

Handango Commerce Engine Overview

Why the Handango Commerce Engine? The Handango Commerce Engine is a secure shopping cart that appears on your Web site as your own e-commerce. Handango will: • Develop, host and maintain the shopping cart • Deliver the software, registration keys and messaging to customers • Provide timely reports as well as expert customer service and developer relations teams • Remit payments on a monthly basis via check or wire transfer • The Handango Difference:

Features • The Handango Commerce Engine is feature-rich and can: • Deliver Software via HTML and SMS (PC and wirelessly) • Provide Shopping Carts in six languages and four currencies • Create and Accept Promotion Codes and Gift Certificates (Optional: created by Developer within account) • Generate a dynamic detailed list of applications and product pages by Developer • Upsell additional products to customers

Benefits • There are many benefits to using the Handango Commerce Engine: • Reliability: Handango is rated among the Web’s 100 in terms of site stability with 99.9% uptime • Visibility: All sales count towards Handango download/sales counters • Appearance: A professional looking site and shopping cart that does not appear to be outsourced. • Channels: Handango will also process orders by phone, fax, e-mail, mail, and purchase orders • Taxes & Restrictions: Remit payments to EU (VAT) and other nations based on global tax laws

Costs • Handango charges less than other e-commerce providers per download when fixed costs are factored and will: • Dynamically build the site at no cost • Require no ongoing quarterly maintenance fees • Charge a percentage of each sale with no minimum sales amount required • Make payments once per month in accordance with Handango’s payment policies • The Handango Difference: • No customer service fees • No setup fees • No hosting fees • No transaction fees • No fees for phone or fax orders • No charge back fees • No extra fees anywhere

Rates Tiers based on yearly sales at your website: • 20% for sales up to $15K • 15% for sales $15K to $50K • 14% for sales $50K to $100K • 13% for sales $100K to $500K • 12% for sales $500K to $1MM • 11% for sales $1MM to $5MM • 10% for sales over $5MM

Examples • Iambic • www.iambic.com • DDH Software • www.ddhsoftware.com • Sega Mobile • www.segamobile.com • Mobile Digital Media • www.gomdm.com • SplashData • www.splashdata.com • iGo Mobility • http://software.igo.com • DeveloperOne • www.developerone.com • The Handango Difference: • Used by over 300 Developers • Deliver software in over 90 nations • Built on Handango AMPP; in 2002, processed hundreds of thousands of transaction and processed millions of software downloads.

(1) Handango Developer requests Software Distribution Agreement Addendum (2) Handango Developer accepts Addendum and sends back to Handango (3) Handango Developer sends Web site information back to Handango (6) Handango Developer implements “Buy It” buttons on Web Site and launches Store (5) Handango Developer selects products to offer as “Upsell” items (optional) (4) Handango sends URL links to Developer for implementation on Developer Web site How Do I Get Started?

Customer is taken to Handango Commerce Engine Customer visits Developer’s Web Site Customer finds software to purchase Customer clicks “Buy It” Button Customer enters promotion code or gift certificate Customer selects payment method Application stored in Customer Account for download later Handango recognizes form factor Handango sends application to Customer via PC or Phone (1) (2) Once purchase is complete, Handango will: (1) Communicate to Customer (2) Communicate to Developer Handango provides real-time reporting for sales Handango calculates royalty payment Developer receives sales notification based on Extranet settings Then How Does it Work?

Quantitative Evidence • 300+ software developer web sites • Handango & Premier sites can greatly increase as a result of using the Handango Commerce Engine* *all Handango Commerce Engine sales go toward rankings on Handango and Premier sites

Qualitative Evidence “The detailed reporting and robust promotional tools provided by the Handango Commerce Engine help us to better understand our customers and grow our business, while the seamless and secure purchasing experience ensures peace of mind for both SplashData and its customers.” John Chaffee President SplashData, Inc. “By choosing the Handango Commerce Engine, we were able to tap into its rich suite of features, including support for multiple languages and currencies; flexible and customizable promotion opportunities, and seamless integration with our existing Web site.” Sebastian Dijmarescu Director of Marketing iambic, Inc. “The Handango Commerce Engine offered us amazingly rich functionality- such as a host of marketing features, unique over-the-air and digital rights management capabilities, and much more- as well as a great deal of flexibility to meet our precise requirements.” Paul Moreton Director iGo Mobility Electronics “We chose the Handango Commerce Engine because it provides all the services we need: ease of use, complete integration, attentive customer care and stability. With Handango’s trusted e-commerce solution, we can focus on our core business.” Tim Willis Web Site Manager Extended Systems

Advanced Features & Tools

Advanced Features & Tools 1) Up-selling 2) Online Reporting Tool 3) Promotion Code Administration 4) Customizing the “Buy” link 5) Manage Returns Administration 6) Newsletter Administration 7) Marketing Administration 8) HCE Design Center 9) International Opportunities 10) Reliability & Security

1. Up-selling • Encourage customers to buy your other products by suggesting additional items or offering discounts

2. Online Reporting Tools • View detailed reporting for your Handango Commerce Engine that includes Revenue, Orders, and daily or monthly visitors.

3. Promotion Codes • 2 Ways to Obtain a Promotion Code • Promotion Code Request Form • “Create Promotion Code” Tool • Market the Code to your Customers • On your site • Through e-mail blasts • Product Launch Program • Handango product descriptions • “Handango Specials” tab

3. Promotion Code Admin • Create, view & modify your own codes in real time

4. The “Buy” Link http://minibrand.handango.com/minibrand/basket.jsp?addItem=12345&siteId=678&bNav=1&continueUrl=www.yoursite.com • Add products into the basket • Track sales using your unique siteId • Change the navigation bar (footer) • Use the “Continue URL” to link customers to “Continue Shopping”

4. The “Buy” Link Automatically Applying A Promotion Code To the Basket Simply add the parameter &code=mycode to the “buy” link

4. The “Buy” Link Add Multiple Items into the Basket Simply add additional product IDs separated by commas to the link!

5. Manage Returns Tool • Grant a full refund to a Handango Commerce Engine customer Note: This tool can be accessed by contacting Handango

6. Newsletter Administration • Add a customized newsletter checkbox to opt-in your customers for mail from your company Note: This tool can be accessed by contacting Handango

7. Marketing Administration • Manage opt-in subscribers to your newsletter • Track results from your own marketing placements or email blasts Note: This tool can be accessed by contacting Handango

8. HCE Design Center • Customize the Look and Feel of your Handango Commerce Engine

Run with the Handango Commerce Engine

Run with the Handango Commerce Engine

Presentation Transcript

How to run with the football

Run the Store

Connecting with Commerce…

The marble run

Run With The Pack!

Run, run, run to the manger . Run, run, run to the manger . Run, run, run to the manger .

the run :

Run with 3-1-1

XTC2 Readout with Run Control

Increasing Your Tablet PC Software Distribution and Revenue with Handango

Experience with MPS during the 2010 run

Advertising Opportunities for Handango Software Partners

RUN with Promotions and Events

An Engine of Commerce?

Experimenting with Electronic Commerce on the PalmPilot

Run, Run, Run,…..Run Mumbai Run Certificate of Participation

Results of the run with the new electronics

Youth Devotional - Run With Perseverance

Ecosport with Ecoboost Engine

Social Network Development Company - Run Your E-commerce Business

Introduction To Inflatable 5k Run- Lets Run With Fun

Trade Finance: The Engine Powering Global Commerce