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Supply Chain Management

Supply Chain Management. Def : The coordination of manufacturers, suppliers and retailers working together to meet a customer need Distribution involves the locations and methods used to make products available to customers

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Supply Chain Management

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  1. Supply Chain Management Def: The coordination of manufacturers, suppliers and retailers working together to meet a customer need Distribution involves the locations and methods used to make products available to customers A catering business needs to know how to get the food it needs and how to get that food into customers hands
  2. Channels of Distribution The routes that products take from the time they are produced to the time they are consumed.
  3. Direct vs. Indirect Direct goes from manufacturer to consumer Indirect uses intermediaries Agents Wholesalers Retailers
  4. Channel Options Manufacturer to Consumer: Internet, direct mail, television shopping channels Manufacturer to Retailer to Consumer Sales forces sell to retailers, retail sales sell to consumer More pricey but more sales opportunities Manufacture to Wholesaler to Retailer to Consumer Reaches large market Prices can be lower because of bulk sales; lower production cost Manu. to Agent to Wholesaler to Retailer to Consumer
  5. Types of Advertising Online Radio Television Newspaper Magazine Telephone Direct Mail Outdoor Transit Social Media
  6. Location Retail Options: Downtown areas Neighborhood shopping centers Community shopping centers Regional shopping centers Super Regional shopping centers Stand-Alones Warehouses
  7. Location Non Retail Businesses: Service Businesses Industrial Businesses- sell direct to consumer Industrial Parks Section of land zoned for industrial businesses only Enterprise zones Areas that suffer from lack of employment May be eligible for tax benefits Home Based Business Virtual/Online Business E-Commerce- buying and selling over the web
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