1. Strategic Plan Template

2. This template will help you plan your Yammer network launch. Once completed, it will serve as your strategic plan – from high-level vision to logistical launch details. It will help you stay on course, align with key stakeholders and clearly communicate the value of Yammer to your organization.

3. Agenda Strategic Plan Define Your Vision • Identify Key Stakeholders • Identify Business Outcomes Outline Use Cases • Build a Launch Checklist

4. Define Your Vision

5. What is a Vision Statement? A vision statement is a 1-4 sentence description that defines the value of Yammer to your company and its employees. Vision statements help your coworkers and leaders understand the benefits of Yammer, which is key to getting their buy-in and support.   Examples of Vision Statements Transforming the way our department connects with each other, works together on tasks or projects, communicates with leadership, and streamlines processes for efficiency and clarity.   We create a safe and open collaboration platform for easy sharing of company data and news between employees to improve efficient execution of our strategies as part of our culture of performance.

6. Draft Your Vision Statement Draft your Yammer Vision Statement in 1-4 sentences, ideally in cooperation with company executives, department heads and other stakeholders.

7. Identify Business Outcomes

8. Why Identify Business Outcomes? Defining clear business outcomes helps you focus your efforts on actionable goals that Yammer can help you achieve. When drafting business outcomes, consider involving company leaders and members of high-priority departments. Examples of Business Outcomes Human Resources Accelerate the onboarding process. Increase employee retention. Build a unified culture. • Sales • Create a unified experience for all customers across product lines and geographies. • Accelerate the sales cycle. • Share competitive intelligence faster. • Marketing • Stay connected to what customers are thinking. • Accelerate campaign and collateral execution. • Collaborate with agencies closely and securely.

9. Draft Your Business Outcomes With your vision in mind, put together a list of business outcomes that Yammer can help your company achieve. • Department 1 • Outcome • Outcome • Outcome • Department 2 • Outcome • Outcome • Outcome • Department 3 • Outcome • Outcome • Outcome

10. Identify Key Stakeholders

11. Who Are the Key Stakeholders? Use the Guide to Network Rolesto decide which roles are right for your launch team. Enlist your coworkers to fulfill these roles as you launch your network. The most successful Yammer rollouts occur when a committed team of individuals representing many lines of businesses clearly understands their roles and responsibilities.

12. Identify Key Stakeholders Fill in the table below with the details of your launch team.

13. Outline Use Cases

14. What is a Use Case? A use case explains how a specific Yammer feature can improve a work-related activity and help achieve your business outcomes. Construct a use case like this: For each business outcome, describe a practical action necessary to achieve the outcome. Then, identify a Yammer feature that can help complete this action. Examples of Use Cases Sales Business outcome. Create a unified experience for all customers across product lines and geographies. Practical action. Answer customer questions quickly and consistently. Yammer feature. Create public groups in Yammer for your sales and customer service teams. Have employees share the latest decisions & developments for everyone to see. • Marketing • Business outcome. Stay connected to what customers are thinking. • Practical action. Understand customer needs as soon as they develop and change. • Yammer feature. Create a Yammer group and encourage customer-facing teams to post feedback customers give them. Use the feedback to inform marketing decisions. Human Resources Business outcome. Accelerate the employee onboarding process. Practical action. Answer questions and review paperwork faster. Yammer feature. Create an external network and invite new hires to connect with senior employees there to learn about the company. Use the group to post key HR documents and answer questions.

15. Identify Yammer Use Cases Meet with functional teams in your organization to identify ways that Yammer can improve work-related activities in a practical way, so you can achieve key business outcomes. • Department 1 • Business outcome. • Practical action. • Yammer feature. • Department 2 • Business outcome. • Practical action. • Yammer feature. • Department 3 • Business outcome. • Practical action. • Yammer feature.

16. Build A Launch Checklist

17. What is a Launch Checklist? A launch checklist helps you organize the key aspects of your launch, like communications and events, so you can keep your launch on track.

18. Build Your Launch Checklist Select communications and events for your launch and organize them here in chronological order.