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Website Evaluation for E.W. Beck’s: Enhancing User Experience for Local Diners

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hazel
12 diapositives · 246 Views · Aug 10, 2014

This evaluation focuses on the website of E.W. Beck’s, a restaurant and pub in the Sykesville/Eldersburg area. The site aims to inform local families and adults about menu offerings, seasonal specials, and catering services. While three subjects found the website generally easy to use, issues were identified regarding navigation and the organization of the Drink page, particularly for gluten-free options. Recommendations for improvement include clearer navigation, a dedicated gluten-free beer section, and the addition of a “Homepage” tab for better user orientation.

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Website Evaluation for E.W. Beck’s: Enhancing User Experience for Local Diners
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  1. User Evaluation By: Julie Shenk

  2. The Website • E.W. Beck’s -http://www.ewbecks.com/

  3. Purpose • To inform customers about Beck’s restaurant and pub. • Including information about their seasonal menu and catering services.

  4. Target Users • People living in the Sykesville/Eldersburg area. • Families with children. • Adults 30 + • E.W. Beck’s has many regulars in the area.

  5. Achievement • Trying to determine if this is a place they want to eat by looking at the menus and what the restaurant offers.

  6. Tasks • Task 1-What is E.W. Beck’s hours for lunch/dinner? • Task 2-Do they offer any gluten free beers? • Task 3-How much does a E.W. Beck’s t-shirt cost?

  7. Completion Times • Subject 1 • Task 1-14 seconds • Task 2-1:14 • Task 3-13 seconds • Subject 2 • Task 1-10 seconds. • Task 2-1:05 • Task 3-36 seconds • Subject 3 • Task 1-35 seconds • Task 2-2:37 • Task 3- 1:09 • Subject 3 took much longer than compared to Subjects 1 and 2.

  8. Issue 1 • Subject 3 disliked the organization of website’s Drink page. He could not distinguish between the beer name and the company’s name. The placing of the words gluten free were below and he was not sure as to which beer was gluten free. • This is what it looks like… • “Angry Orchard Hard Cider, Boston Beer Co., MA    5% ABV
This cider mixes the sweetness of fresh apples, with a subtle dryness for a balanced cider flavor   GLUTEN FREE    4.5” • The whole page is filled with text with the different beer names and beer company’s making it hard to distinguish from each other.

  9. Issues 2 & 3 • Subject 2 and 3 did not like the navigation bar word choice. Subject 3 went to go find the “Homepage” tab but there was none. • Instead there is a tab with “The Restaurant,” which was confusing for him. • Subject 2 wanted to know about nutritional information but there was none.

  10. 3 Positives • Overall, all three subjects agreed the website was relatively easy to use. • The website was inviting where people would be interested in going to eat. • Subjects 2 and 3 liked how the pictures were accurate of the food and restaurant. Also, there were pictures on almost every page.

  11. Recommendation 1 • The website’s Drink page should be reorganized. Right now it has the beer page with regular served beers and seasonal beers. • The website could instead make separate lists for gluten free beers or hard cider. • Subject 3 felt there is too much text. This person does have eye problems. With all 3 subjects this task took the longest. All of the subjects continuously had to scroll down a few times in order to find what they were looking for.

  12. Recommendation 2 • This website should have a “Homepage” tab. • Subject 3 was very confused when he could not find a “Homepage” tab.