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Overground Movement Company is dedicated to refreshing and revitalizing mind, body, and planet. Since its inception in 2010, the company focuses on creating a series of healthy, organic beverages using environmentally-friendly methods. With exclusive contracts for 100% natural spring water and innovative production facilities equipped with solar energy and hydroponics, they provide high-quality drinks at competitive prices. Discover our range, from the nutrient-rich Green3 smoothie to the antioxidant-infused Pure Punch, and experience a deliciously healthy alternative!
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Company Mission To refresh and revitalize mind, body, and planet
Objectives • Create a series of healthy beverages through environmentally-friendly means • Offer a completely organic product • Offer a healthy alternative at a competitive price
Company History • Founders : Martin Payne, James Claiborne, Milton Whynes, Ryan Korbely • Began October 25, 2010 at Hillsborough Community College
Production Facilities • Solar panel array • Hydroponic system • In-line blender • Automated bottler
Exclusive Contracts • Contracts with Nestle Waters North • 100% natural spring water • Receive 5000 gallons per wk. for beverage
Benefits of rooftop gardening • Lowers heating/cooling expenses • Fewer problem pest and insects • Privacy • More growing space in urban areas
Green3 • Your diet is about to get cubed. Grab your calculator… its going to get healthy. • Ingredients Broccolli 1/4lb Spinach ¼ lb Kiwi 4 kiwis
Pure Punch • Wake up your face with this antioxidant blast • Pull your pants up and enjoy these natural flavors • Strawberries • Blueberries • Raspberries
White Tea • Totally organic • Brewed locally from natural ingredients from natural sources • Infused with natural flavor
Competitors • Sobe • Vitamin Water • Mona-Vie • Odwalla • Arizona Tea • Snapple
Prices • Overground Movements beverages are comparable to our competitors. • Prices: $1.75 for 12 ounce bottle.
Marketing strategies • Local marketing • Free tours • Handouts to local bar lines • Seed Labels • Red Bull-esque giveaways