Revitalize Your Life with Overground Movement's Organic Beverages
Overground Movement Company is dedicated to refreshing and revitalizing mind, body, and planet. Since its inception in 2010, the company focuses on creating a series of healthy, organic beverages using environmentally-friendly methods. With exclusive contracts for 100% natural spring water and innovative production facilities equipped with solar energy and hydroponics, they provide high-quality drinks at competitive prices. Discover our range, from the nutrient-rich Green3 smoothie to the antioxidant-infused Pure Punch, and experience a deliciously healthy alternative!
Revitalize Your Life with Overground Movement's Organic Beverages
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Presentation Transcript
Company Mission To refresh and revitalize mind, body, and planet
Objectives • Create a series of healthy beverages through environmentally-friendly means • Offer a completely organic product • Offer a healthy alternative at a competitive price
Company History • Founders : Martin Payne, James Claiborne, Milton Whynes, Ryan Korbely • Began October 25, 2010 at Hillsborough Community College
Production Facilities • Solar panel array • Hydroponic system • In-line blender • Automated bottler
Exclusive Contracts • Contracts with Nestle Waters North • 100% natural spring water • Receive 5000 gallons per wk. for beverage
Benefits of rooftop gardening • Lowers heating/cooling expenses • Fewer problem pest and insects • Privacy • More growing space in urban areas
Green3 • Your diet is about to get cubed. Grab your calculator… its going to get healthy. • Ingredients Broccolli 1/4lb Spinach ¼ lb Kiwi 4 kiwis
Pure Punch • Wake up your face with this antioxidant blast • Pull your pants up and enjoy these natural flavors • Strawberries • Blueberries • Raspberries
White Tea • Totally organic • Brewed locally from natural ingredients from natural sources • Infused with natural flavor
Competitors • Sobe • Vitamin Water • Mona-Vie • Odwalla • Arizona Tea • Snapple
Prices • Overground Movements beverages are comparable to our competitors. • Prices: $1.75 for 12 ounce bottle.
Marketing strategies • Local marketing • Free tours • Handouts to local bar lines • Seed Labels • Red Bull-esque giveaways