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Third Wave Presentation

Third Wave Coffee Presentation NUS Show June 2013. Third Wave Presentation. NUS Show 2013. What is third wave coffee?. The third wave is the term used to describe the current trends in the coffee market

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Third Wave Presentation

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  1. Third Wave Coffee Presentation NUS Show June 2013 Third Wave Presentation NUS Show 2013

  2. What is third wave coffee? • The third wave is the term used to describe the current trends in the coffee market • Starting with 1st wave – the initial trend for drinking instant coffee and coffee at home • Following 2nd wave – the popularity of branded chains on the high street • 3rd wave – focus on a crafted artisan product at all stages of production

  3. How has 3rd wave coffee affected the UK coffee market? • Customers pay more attention to quality of product • Customers are better educated in coffee and their expectations for the product • Stronger and more transparent communication between roasters, distributors, baristas and customers • The rise of the independent specialist coffee shop

  4. How has it affected the education sector? • Students are very savvy to new trends • Move away from traditional canteen style catering towards a coffee shop feel • What changes have you seen at your university? Or at others?

  5. What can you do to stay on trend with the 3rd wave coffee movement? • Well trained baristas • Look at branding and how you want to use it to demonstrate a level of skill and understanding • A move towards smaller cups – quality over quantity • Using a coffee that has provenance – Café Direct • Realise the potential that coffee has within your business

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